The three principles of ethical organizational communication include honesty, equity, and avoiding harm. The company’s representatives interact on a regular basis each portraying significant level of respect, integrity, responsibility, and trustworthiness in their practices. The principle of honesty is particularly important during external organizational communication (Schnackenberg, & Tomlinson, 2016). It involves providing the audience, usually the shareholders, consumers, and the community at large with truthful information. In this case, the organization should refrain from engaging in fraudulent communication practices that may involve presenting their products and services falsely or altering their financial records as they took place (Kreps, 2011). Withholding information is a major form of dishonesty that numerous corporations may attempt.
Another principle of ethical organizational communication is equity. This practical measure identifies the company’s treatment of the various parties that it interacts with. The principle identifies that the organization should not exert undue influence on any employee or an outsider (Kreps, 2011). External organizational communication, such as lobbying, usually includes corporation support of potential political leaders. While employing this principle, senior members of the firm should ensure that, their approval of a particular political candidate does not serve as a measure of relaying threats or manipulation tactics (Kreps, 2011). The occurrence of inequity prevents appropriate environment to conduct free trade, independence, and honesty of the individuals involved.
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The final principle of organizational communication is avoidance of harm. In this case, all corporations regardless of the industries they participate in should ensure the safety of all persons they interact with (Kreps, 2011). The company is responsible for providing products and services that are safe for all individuals. In this regard, the organization should clearly state the safety measures taken to prevent customers from harm when using their products.
References
Kreps, G. L. (2011) Communication in Organization . San Diego, CA: Bridgepoint Education, Inc.
Schnackenberg, A. K., & Tomlinson, E. C. (2016). Organizational transparency: A new perspective on managing trust in organization-stakeholder relationships. Journal of Management, 42 (7), 1784-1810.
