The current technological advancements have greatly enhanced the rate at which individual data and information can be stored and traced with ease. Any confidential data that is stored in the digital framework is very vulnerable to intrusion. A good example is a case study ‘Targeting Pregnant Women.' The case involved a technique that seemed to infringe information privacy since the digital data obtained from the women's credit cards as they shop were used to predict the possibility of their pregnancy periods without their conscience. The basis of this prediction was inclined to the changing nature of their shopping habits. In this case, there is a massive information privacy concern since individually identifiable data is collected, stored and used in digital form before finally deleting or destroying them. The causes of privacy issues of such kind are based on improper control mechanisms that enhance the malleable and minable nature of digital data.
Another greater privacy concern based on this case is inclined in the process of emailing the targeted pregnant women. The ability to control data and information an individual reveals over the Internet is a growing concern. There are concerns on whether the emails can be read or stored by the third parties without any consent. Another great concern is whether the visited websites can gather, store, and probably share individually identifiable and confidential information. This kind of privacy issue is blamed on the advent of search engines, as well as utilization of data mining that enhanced the capability of collecting individual data and info without their conscience. From this case analysis, it can hence be concluded that digital data is indeed very malleable and minable. This is because it is prone to numerous adjustments and ease of storage, and can easily be obtained and used for various purposes even without the consent of the target individuals.
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