Unlike a quantitative experiment, ethnography can account for group behavior complexities while revealing interrelationships among different forms of group interactions. It can also uncover group experience qualities in a manner that a quantitative experiment cannot. Ethnography is highly suitable for studying complicated cultural interactions that are too difficult for a quantitative experiment (Offredy & Vickers, 2013) . In addition, ethnography permits members of a specific culture to reveal their views that would be dominated by another culture and, as a result, go untold. However, the ethnographic study is hard to replicate and heavily relies on the ethnographer. In this case, if the ethnographer is poorly qualified, the ethnographic study is likely to fail. It is time-consuming given the huge amount of time required for the participant-observation. The ethnographer is likely to experience culture shock while immersing themselves in the new culture. There is a high possibility of bias, which can impact both the study design and data collection and interpretation.
Ethnographic Fallacy
Ethnographic fallacy takes place when the ethnographer takes the stories of the respondents at face value by ignoring the bigger context or macro-level variables that influence the respondents' realities. Scientists should be wary of such a fallacy since it undermines the logic of their arguments (Freeman, 2011). The fallacy is disadvantageous since it leads to incorrect conclusions being yielded from the study.
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Qualitative Data Themes
After taking a look at the data, I noticed different themes based on the respondents' emotional state in reaction to the bad news. In this respect, I could sort the data into denial, anger, surprise, despair, and resignation. For instance, thoughts such as "oh my God," "oh lord," and "oh my goodness" showcase the respondent's surprise. Thoughts such as "there is no way" or "I cannot believe it" express the individual's doubt.
References
Freeman, L. (2011). There goes the hood: Views of gentrification from the ground up . Temple University Press.
Offredy, M., & Vickers, P. (2013). Developing a healthcare research proposal: An interactive student guide . John Wiley & Sons.
