11 Sep 2022

109

Sampling Considerations for Market Research

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Academic level: High School

Paper type: Essay (Any Type)

Words: 344

Pages: 1

Downloads: 0

Research Synthesis 

The article presents research synthesis as a type of research. Research synthesis provides a special coverage and review that conclusively provide a descriptive, evaluative, informative and connective framework of literature in qualitative research. Research synthesis highlights different perspectives of the particular context illuminating the interpretable and overwhelming experience of a specific topic to the stakeholders (Suri, 2011). It plays a crucial role in the dissemination of information and knowledge shaping the research and public perception and the practice in the stakeholders.

Sampling Procedure 

Purposeful sampling strategies were applied in the recruitment of the study participants in the study. Purposeful sampling exhaustively explores the different factors employed in research synthesis and therefore brings out different perspectives of study which entails on drawing the concepts of data saturation and data sufficiency that allows for guided decisions with respect to deriving evidence during research synthesis (Suri, 2011). The sampling procedure involves 16 strategies which serve an independent purpose in extracting information in qualitative research.

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Advantages of Purposeful Sampling Procedure 

Purposeful sampling employs a wide range of qualitative research designs which provide the researchers with a strong base to obtain different information on the subject matter. The various techniques applied to allow the research to be adaptive and therefore allow for the application of specific techniques especially towards the results. Purposeful sampling allows for the deployment of multiple phases in research and therefore present different perspectives of research results. On the other hand, the adaptive nature of the procedure saves on time and cost of the study. The different strategies deployed in the study allows the researchers to focus on particular points of interest in the study.

Disadvantages of Purposeful Sampling Procedure 

Purposeful sampling provides for inferential statistical procedures which may turn out to be invalid. On the other hand, the sampling process is prone to biasness from the researcher and therefore makes some of its information unreliable. The data is obtained from different approaches which may become challenging to defend the representative data sample. On the other hand, data may be exposed to manipulation from the study sample participants. Additionally, the procedure is effective on small population and therefore may be ineffective on a large population sample.

Reference

Suri, H. (2011). Purposeful sampling in qualitative research synthesis.  Qualitative Research Journal, 11 (2), 63-75. doi:10.3316/QRJ1102063

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StudyBounty. (2023, September 16). Sampling Considerations for Market Research.
https://studybounty.com/sampling-considerations-for-market-research-essay

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