Facebook is one of the commonly used social media networks for online marketing. Considering its huge number of users, Facebook remains to be the most effective means of reaching a wide market base across the world (Tuten & Solomon, 2014). Currently, Facebook enjoys a record of 1.13 billion daily active users. The social marketing process on this network site is done on a platform known as Facebook Marketplace. This platform operates like Ebay and Gumtree. On Facebook Marketplace, users are able to discover, purchase and sell goods and services. Business is rife on Facebook Marketplace, which is made up of a community. It is on this platform that a business can market its brand and reach out to many users online. Moreover, this particular service presents buyers and sellers with a chance of live chatting through the Facebook Messenger. This feature makes it to stand out over the traditional means of marketing.
Facebook Marketplace social marketing is quite different from the other forms of traditional marketing since one is able to live chat with the potential buyers online. Moreover, the advertisement made on the Facebook remains on the wall for users to retrieve it and it can be shared many times.
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Marketing on twitter is also quite effective. The marketer can upload advertisement videos on to the Twitter timeline and have followers view it. The uniqueness of marketing on Twitter is that the advertisement videos normally play automatically once users log in to their accounts (Saravanakumar & SuganthaLakshmi, 2012). Therefore, it is also possible to send a message to potential buyers on Twitter. The disadvantage of Twitter is that caption accompanying advertisement photographs and videos cannot be beyond 140 words.
If I had a business, I would use social, mobile, and local marketing in my business plan by uploading advertisement videos online to reach out to many users and potential buyers.
References
Saravanakumar, M., & SuganthaLakshmi, T. (2012). Social media marketing. Life Science Journal , 9 (4), 4444-4451.
Tuten, T. L., & Solomon, M. R. (2014). Social media marketing . Thousand Oaks, California: Sage.
