Social media has a huge impact on communication. Apart from making it very easy for people from all walks of lives and corners of the earth to interact, it has also simplified business communication. A variety of avenues available on social such as e-mails, phone calls and online meetings have revolutionized modern day businesses communication. Online advertising has helped establish businesses and profits increase. Social media platforms like Instagram, Facebook and Twitter have millions of users which provides the best opportunity to amplify ones business, and increase engagement and customer retention.
There is, however, a darker side to social media communication. Due to this, it would be right to conclude that social media is sabotaging real business communication. One problem is hate speech and fake news. Fake news tend to spread faster on social media than real stories. Miscommunication and misinformation are very common, especially because people tend to pick up stories and propagate them without assessing the truth of the matter. Misinformation is capable of costing companies millions of dollars annually. Misinformation also has the ability to lower the productivity of a business team ( Aldwairi & Alwahedi, 2018).
Delegate your assignment to our experts and they will do the rest.
Many people view social media as an improper way of conducting individual business communication. It is often seen as problematic and prone to mistakes. Especially because one can never tell the true mood or reaction of those relaying the information. People often have to assume that whoever is passing the information is true to their word. This kind of trust may hurt the business especially when dealing with mischievous or stubborn customers. In conclusion, social media may have brought a shortcut to business communication, but it brings with it a lot of risks. Big business are forced to set up a social media management department just to control the amount of misinformation about their business that is posted on social media ( Sivarajah, et al., 2020).
References
Aldwairi, M., & Alwahedi, A. (2018). Detecting fake news in social media networks. Procedia Computer Science , 141 , 215-222.
Sivarajah, U., Irani, Z., Gupta, S., & Mahroof, K. (2020). Role of big data and social media analytics for business to business sustainability: A participatory web context. Industrial Marketing Management , 86 , 163-179.
