Organizations are not working with creative agencies the way they used to anymore. Businesses are reinforcing their internal marketing teams, advancing their innovative brand-building approaches, and keeping the content creation work in-house. Unfortunately, the requirement for content in social media just keeps on growing time after time (Ashley & Tuten, 2015). Content creation is critical especially at this time when social media has been recognized as an effective marketing tool.
Social media and content creation are two different entities, but they have overlapping characteristics between them. In social media, marketers utilize content to convey messages to their audiences. If a company publishes a great content, it is highly embraced, and exchanged through the tools of social media (Ashley & Tuten, 2015). Social media becomes the platform in which people are guided towards a creative content. By sharing creative content information in social media, more trust is built among clients, as they will be visiting the platform to view the content.
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Social media platforms offer immense exposure for many companies to create and display their content. It is cost effective in the sense that costs may sometimes be incurred in creating the content. In fact, social media platforms offers an opportunity to note the thoughts and needs of the customers as they react to the content (Ashley & Tuten, 2015). The platform is a good avenue to increase the visibility of an organization as people engage with the content. It is a challenge to build traffic on a social media platform unless the content is creative, quality and highly embraced by the customers who will only commit to something that is satisfying.
In conclusion, content creation and social marketing are two distinct entities but have overlapping elements. The incorporation of creative content into the social media platforms is the best approach to promoting products, businesses, and brands. Social media platforms fundamentally give customers the opportunity to accept or reject the content. A creative content will attract a large number of subscribers who will give leads to prospective customers.
Question: How can creation of content be incorporated in email marketing that is dominant in these contemporary times?
Reference
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing , 32 (1), 15-27.
