11 Jul 2022

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Social Media Marketing Theories and Models

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Issues that relate to the sexual activities are topics that have received prominence over the past few days. The practice of human sexuality or behavior is regarded as the manner in which people undergo different experiences, together with the expression of their sexuality. The aspect of sexual activity may consist of behaviors that are purposed at arousing the interest of sex of another individual or even the enhancement of one’s life of sex ( Chivers, Roy, Grimbos, Cantor & Seto, 2014) . When it comes to dealing with sexual behavior activities that exist between people, the sexual challenges such as the lack of sex interest, adultery, and jealousy among others may happen. Different theories can be used to offer an understanding of sexual behavior and as well accelerate the provision of a guideline on the best way to deal with the sexual challenges. This content encompasses theories like learning theory, treatment theory, and social cognitive theory. 

Behaviorism Theory 

Under behaviorism, is a learning theory which mainly looks at the objectively observable behaviours while at the same time adds up any independent activities that are there at the moment in the mind. The behaviorist theory is concerned with learned Behaviour and Daniel is experiencing a Behaviour that he got to learn regarding his body and arousing. Daniel can have the cure for ED and again he can learn the behaviours that he had unlearned . The environment, situation, family, or culture that one grows it helps in the determination of the sexual behavior and the attitudes directed to sex. The learning theory, is, therefore, a focus on the factors of condition that help in the determination of the sexual behavior. It may for instance determined by the environment where polygamy is allowed, or rather divorce is readily acknowledged. In our case of Daniel, he has been struggling with diabetes for quite some few years ( Taylor, 2017) . No matter the situation, he has three grown children and seven grandchildren, but with no wife. The environment that he lives allows him to have children, but currently, he has no wife. He is sexually active, and he goes for dates. Through the learning theory, it is understood that Daniel learns that he cannot be sexually aroused. He went for another date, and the situation is affirmed. After the date, he learns that he has a problem as he can no longer be sexually aroused. 

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Through the learning theory, the concept of understanding and acknowledgment appears in the process of learning. He seeks the counselor so that the situation can be verified and the best solution offered. He is psychologically affected as he learns that he will not enjoy the pleasure. That helps him explain the condition to the physician, and he can be assisted. He later learns that the condition is facilitated by diabetes and it can be treated depending on the source of the challenging and stressing problem to him ( Taylor, 2017) . Daniel can use the observational learning to address the problem of sex that is destroying his pleasure. 

According to the aspects of building up the learning theory, I can pick and offer this theory, and I believe it best represents the situation of the client. With that, I believe that it could be very helpful to Daniel for treatment as he is ready to take the cost as long as the process is treatable. 

Cognitive Theory 

The sexually dysfunctional aspects of Daniel are the ones differing from the functional aspects in a range of cognitive as well as his affective variables that are his sexual attitudes. The demands that Daniel is looking for, from the women, satisfaction but he is getting a catastrophization; when it comes to his sexual failure consequences. The cognitive theory offers explanations of the human behavior concerning three distinct disciplines; personal factors, environmental influences, and behavior. The disciplines are dynamic, and they interact with a reciprocal model ( Bandura, 2014) . The model synthesizes the concepts and processes from the models of behavior change in terms of cognitive, behavioristic, and emotions change. With the theory, it can be applied for medication of Daniel. He can apply for counseling interventions for the management and prevention of the situation of not getting sexually aroused. As a basic premise of the theory, Daniel can learn not only through his own experience but also through a clear observation of the actions of other people and the outcomes of such actions for better management and prevention. With our case, Daniel has already been affected and is suffering from the sexual problem. Using the social cognitive theory, he can learn how other people who had cases of the same problem have undergone treatment, management, and prevention of the problem. The theory comes along with the key construct that is much relevant to the health of an individual as per the interventions. 

The key constructs are inclusive of observational learning, reinforcement, self-control, and self-efficacy. Notably, self-efficacy, or an individual's confidence in his or her capability to undergo processes of taking action and the consistency in that action no matter the challenges, is in specific crucial to influencing the health behavior efforts to change ( Bandura, 2014) . The construct of cognitive theory acts as an agent for change and at the same time a responder of the change itself. 

Constructivism Theory 

It is evident that not everyone learns the same way when something is explained to him or her. The same case applied to Daniel he did not get what his condition had to do with his sexual arousing, and it was explained to him how it works slowly. From the case study, it is captured that Daniel could be suffering from erectile dysfunction. Depending on the cause of the condition, the situation can be treated, hence curable. Overly, the condition is almost very treatable for most of the males. The process commences in first seeking the physician, as there are several conditions of health, and later the medication to treat the condition ( May et al.,2014) . Daniel can undergo treatment as per the treatment theory. 

The process of treatment theory helps to undergo a safe medication process. Primarily, a treatment has an immediate or a proximal target that is intended to change whereby a verb acts on the object. The verb consists of the ingredients that are so essential or rather the treatment mechanism. The theory offers specification of the essential ingredients that alter the treatment object. There can be a range of psychological activities to the main processes of treatment. The common to all is the specification of the way the treatment changes the treatment object immediately ( May et al.,2014) . Daniel is ready to undergo the process of treatment as he feels worried for he cannot perform appropriately when it comes to sexual pleasure. 

The Use of Neuroscience for Understanding 

Primarily, the neuroscience involves any or all of the sciences, inclusive of neurochemistry and experimental psychology that deal with the function and structure of the nervous system to the main organ, brain. The neuroscience has facilitated the understanding of the problem that the client is suffering from. With the knowledge, it is easily understood the connection that exists between the diabetes effects and the challenge of sexual arousing ( Cozolino, 2014) . The science helps to understand the connection between the effects of diabetes and how they can affect the brain as per sex arousing is concerned. 

Systems Perspective 

The understanding of the family and the models have a significantly related intervention when it comes to the human sexuality. The aspect is very crucial in a family, especially to the marriage unit. Challenges in a relationship may lead to divorce hence welcoming other activities of adultery and remarrying. Some activities of health problems begin at home, and it could be important if the family understand the expected responsibility ( Lucas & Fox, 2018) . Issues are to be solved to come with solutions. Human sexuality develops to be part of the family setting. 

References  

Bandura, A. (2014). Social cognitive theory of moral thought and action. In  Handbook of moral behavior and development (pp. 69-128). Psychology Press. 

Cozolino, L. (2014).  The neuroscience of human relationships: Attachment and the developing social brain . WW Norton & Company. 

Chivers, M. L., Roy, C., Grimbos, T., Cantor, J. M., & Seto, M. C. (2014). Specificity of sexual arousal for sexual activities in men and women with conventional and masochistic sexual interests.  Archives of sexual behavior 43 (5), 931-940. 

Lucas, D., & Fox, J. (2018).  The psychology of human sexuality . Noba textbook series: Psychology. Champaign, IL: DEF publishers. DOI: no project. Com. 

May, C. R., Eton, D. T., Boehmer, K., Gallacher, K., Hunt, K., MacDonald, S., ... & Rogers, A. E. (2014). Rethinking the patient: using Burden of Treatment Theory to understand the changing dynamics of illness.  BMC health services research 14 (1), 281. 

Taylor, E. W. (2017). Transformative learning theory. In  Transformative Learning Meets Bildung  (pp. 17-29). SensePublishers, Rotterdam. 

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StudyBounty. (2023, September 15). Social Media Marketing Theories and Models.
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