Over the past two decades, information communication has had a remarkable impact on society. Across the world, information communication devices dominate in every sector. The emergence and development of social media have, however, had the most remarkable impact on society. Social media has risen as the platform to share ideas, life experience, stay in touch, connect, and engage customers. On the other hand, social media has come forth as a platform for radicalization, sharing dangerous content, and spreading fake news. If used appropriately, social media is a robust tool for development and growth but may stand forth like a dangerous platform harmful to society.
Rise of Fake News
The continued rise of fake news is posing a severe threat to the social, economic, and political structures of society. Ever since he began his presidential term, Trump has complained the most on spread of fake news.
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Since no one can verify information spread across social media, groups of conniving and ill-bent individuals have used the platform to spread invalid news based on hearsay and propaganda.
Some shared information is aimed at influencing people's thinking, thus misleading the public. American politics has changed with numerous propaganda news spread through social media.
Increased Business Prospects
With the broad audience and rising number of social media users, businesses and companies have perfect opportunities and platforms to engage with their target and existing customers directly. Apple and Samsung has relied a lot on improving their sales through increased online presence.
Companies are gradually abandoning traditional methods of advertisement and marketing, preferring to post their products and services online. For example, Amazon has perfected its sales on social media.
Businesses have perfected the art of fine-tuning their strategies to target precise customers from the information they gather through customers' social media accounts such as Facebook, Twitter, and LinkedIn.
Increased level of Connection and Relations
The rate at which people connect and relate has significantly changed and increased. For example, people nowadays prefer connecting online than physically.
Through social media sites such as Facebook and Twitter, people meet old friends; make new friends, share ideas, share photos, and content in addition to staying abreast of local developments and news.
A student also has the opportunity to enhance their learning and communication skills through sharing new ideas and connecting with a large pool of students from across the world.
Online harassment and Cyberbullying
In the recent past, Cyberbullying has seen a large number of people commit suicide or go through awkward psychological moments. For example, Mallory Grossman committed suicide on June 14 th 2012 due to Cyberbullying and online harassment.
On social media, anyone can fall victim to online harassment and Cyberbullying. The trend has often created distress and tension for many users online. If not addressed, online harassment and Cyberbullying may lead to negative impacts on one's personality and living.
