What is social networking?
Social networking is the use of websites to keep in contact or interact with various people of concern. There are several reasons for networking: maintaining bonds among family members, keeping social interactions among workers, and maintaining a connection between businesses and their clients. In addition, this form of socialization requires people to use online communication, making social networking usable in educational institutions ( Otchie & Pedaste, 2020) . Some of the websites that support social networking include Facebook, Instagram, Twitter, among others.
What platforms could make social networking valuable for an organization of school?
Social networking is an opportunity that school organizations should utilize because of the rise of online communication. The increase in the use of Skype is an opportunity that teachers need to exploit in contacting learners, streaming lessons, and following on the individuals who were unable to learn about some matters in school ( Otchie & Pedaste, 2020) . YouTube is another platform that can make social networking valuable for any school because of its ability to support videos. Teachers post lessons in the form of videos that focus on the needs of learners from every stage of development. Learners and administrations may also use Facebook for social networking ( Assimakopoulos et al., 2017) . Sending assignments and notifications to students can occur over Facebook as the learners constantly connect with friends and family on the platform. The use of Twitter can also help send announcements to students from any part of the world.
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Why is media sharing so valuable as a marketing strategy?
Media sharing considers the availability of more people in various social media platforms as an opportunity that is exploitable in the marketing of business products and services ( Assimakopoulos et al., 2017) . This means of communication is cheap and enables businesses to increase their brand awareness with much ease. Furthermore, constant communication between companies and their clients through various media platforms utilizes advertisement in making customers develop satisfaction and loyalty in companies that rely on media sites ( Assimakopoulos et al., 2017) . More people in various online platforms are an issue that leads many businesses into considering the media as a marketplace. Such a perspective has led to the development of e-commerce, which entails engagement in trade transactions over the internet.
References
Assimakopoulos, C., Antoniadis, I., Kayas, O. G., & Dvizac, D. (2017). Effective social media marketing strategy: Facebook as an opportunity for universities. International Journal of Retail & Distribution Management . https://doi.org/10.1108/IJRDM-11-2016-0211
Otchie, W. O., & Pedaste, M. (2020). Using social media for learning in high schools: A systematic literature review. European Journal of Educational Research , 9 (2), 889-903. https://eric.ed.gov/?id=EJ1250428
