Framing is shaping information through expression. However, framing tactics and strategies are two different processes. For the tactician, framing means to identify specific objectives and priorities, and at the same time, the actions plan that should be taken to achieve the concepts. For example, an organizational executive framing a plan is an imaginary of order (Alfred, 2006). Like in mind a person will think of a team with senior administrators sited in a meeting room using limited internal information that others are expected to implement later.
Unlike the tactic framing, strategy creates a big picture the mind and creative imagination. Thus, strategic tactic involves combining ideas and information hence creating an overarching statement that gives direction and meaning to the entire institution (Alfred, 2006). For example, an executive team gives the attention to the stakeholders and the value delivered by the institution leading to one statement of advantage which the strategy involves. Therefore, according to strategy framing is putting complex information to the expression that the institution wants to achieve over its rivals.
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The two concepts can work independently or even collaboratively. Independently, the executive can work using a strategy like discussed above. Through the strategic frame, the team would use deductive reasoning as its process. For example, the team will gather information internally and externally from the institution and then construct the concept they want (Morley, 2006). On the other hand, tactician framing would involve use of limited resources and information that use the rational control process to achieve their objectives. However, in an organization, the two concepts can be used together to yield better results. For example, when the plan of the executives uses deductive reasoning process and the rational control information to get the solution of their issue, they will have used both concepts collaboratively.
References
Alfred, R. L. (2006). Managing the big picture in colleges and universities: From tactics to strategy . Greenwood Publishing Group.
Morley, J. E. (2006). Managing the big picture in colleges and universities: From tactics to strategy. The Review of Higher Education , 30 (1), 83-84.
