Microsoft Corporation is one of the leading computer software developers widely known for its trademark product; the windows software. The company's organizational culture emphasizes on worker's sense of responsibility and accountability, innovative product and services to maintain competitiveness in the industry, emphasis on customer satisfaction, using its culture to grow its computer hardware and software business. Lastly, the company applies diversity and inclusion through appropriate training programs for the different types and levels of employees (Bolman, 2017). Apple Incorporation, on the other hand, is equally a technological company majoring in the production of technological devices and software but is in particularly famous for its iPhone series production of smartphones. The company focuses on top-notch excellence, creativity, innovation, secrecy, and usual combativeness as the main characteristics of its corporate culture (Buchanan, 2015). It hires only the best in the labor market, builds on inventing new ideas to promote its products and services, and banks on secrecy to minimize theft of proprietary information or intellectual property.
While Apple and Microsoft may appear to have almost the same organizational culture, the main difference lies in the fact that Apple builds on top-notch excellence and secrecy to establish itself as a unique brand in the market. Apple's tremendous success in the market can mainly be attributed to this approach to organizational culture. This kind of an approach would be particularly important in impacting the leadership style in Dr. Pepper and Coke. Top-notch excellence and secrecy combined would be an excellent avenue for ensuring the quality of better products due to the innovation of unique recipes which then must be carefully guarded to ensure it remains a trademark of Dr. Pepper and Coke. With this kind of approach to leadership, the company is bound to achieve tremendous success in the beverage industry.
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References
Buchanan, R. (2015). Worlds in the making: design, management, and the reform of organizational culture. She Ji: The Journal of Design, Economics, and Innovation , 1 (1), 5-21.
Bolman, L. G., & Deal, T. E. (2017). Reframing organizations: Artistry, choice, and leadership . John Wiley & Sons.
