Asemah, E. S., Okpanachi, R. A., & Edegoh, L. O. (2013). Business advantages of corporate social responsibility practice: A critical review. New Media and Mass Communication , 18 (3), 45-52.
Summary
This paper is keen on the elements of Corporate Social Responsibility. Specifically, the paper examines the business advantages that come about when an organization participates in Corporate Social Responsibility. The writers focused on two different theories, which included stakeholder’s theory and the iron law of CSR. Both of the theories tend to push towards participation in CSR by business organizations. The article reviewed several previous articles in the past to find out the advantages of CSR on organizations. Asenah, Okpanachi, and Edegoh (2013) identified lots of advantages which included the fact that CSR attracts new customers, providing a balance between power and profits, reduces government restrictions and improving the public image of the company among other advantages. The article then concluded that Corporate Social Responsibility brings about lots of benefits to business organization. The writers recommended that an organization should create a habit of participating in CSR.
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Siddiq, S., & Javed, S. (2014). Impact of CSR on organizational performance. European Journal of Business and Management , 6 (27), 40-45.
Summary
The paper by Saddiq and Javed is an article on research conducted to find out how Corporate Social Responsibility affects the general performance of business organizations. The article focused on specified companies summing to six which appear in the Pakistan Index listing. CSR, in this case, is used as an independent variable which they analyze by two different indicators. The dependent variable, on the other hand, is the organizational performance, which is also analyzed by two indicators. The article picked six organizations as a sample and collected data on them using both primary and secondary sources. Data was collected through questionnaires, surveys as well as newspapers and articles. The research article found out and concluded that CSR offers more good than bad to a business organization. The article encourages companies to engage in CSR because it will promote their public image and enable them to offer value addition to their host communities.
Yusof, J. M., Manan, H. A., Karim, N. A., & Kassim, N. A. M. (2014). Customer's Loyalty effects of CSR Initiatives. Procedia-Social and Behavioral Sciences. Malaysia .
Summary
The article takes a keen interest in Corporate Social Responsibility and its effects on customer loyalty. On that note, the study sought to identify the specific effects of CSR on the loyalty of customers. It is important to note that this study is specifically coiled around the retail banking industry in Malaysia. This article argues on the line of competitiveness of retail banks in Malaysia and their quest to earn and retain their customers. Inclusion of the CSR as a strategy has become the newest trend in the industry. The research employed the use of questionnaires to collect data; they distributed them among customers to the banks with a survey seeking their various opinions and thoughts on several things. The data was later analyzed by the aid of SPSS and descriptive statistics. The research found out reasonable grounds to believe that CSR affects customer behavior. This research is important because it offers ground for determining the success of a business which can be measured by their customer base.
Aramburu, I. A., & Pescador, I. G. (2019). The effects of corporate social responsibility on customer loyalty: The mediating effect of reputation in cooperative banks versus commercial banks in the Basque country. Journal of Business Ethics , 154 (3), 701-719.
Summary
This particular article is a peer-reviewed article which offers a study done to find out how Corporate Social Responsibility affects customer loyalty. The study was particularly done concerning loyalty based on customer attitude. The article argues out the growing interest in the subject of CSR and acknowledges the fact that CSR is indeed an important factor in managing a business organization. The main ideas discussed in the article include the positive impacts that CSR poses to the loyalty of customers and how CSR is incorporated in Corporate Marketing. The article employed a quantitative study; data was collected using surveys on customers, mainly through interviews. The paper concluded that perceived Corporate Social Responsibility tend to affect the loyalty of customers. The relationship between CSR and customer loyalty as portrayed by this paper is important to me because customer loyalty is one measure that is used to evaluate the success of a business.
Sun, L., & Yu, T. R. (2015). The impact of corporate social responsibility on employee performance and cost. Review of Accounting and Finance , 14 (3), 262-284.
Summary
The article from the Review of Accounting and Finance journal was done with the aim of determining how Corporate Social Responsibility affects the level of employee performance. The paper offers an imperial examination on what appears in previous literature; the idea of employees becoming more productive when they work for a socially responsible company. In other words, the authors sought to evaluate the relationship between employee productivity and Corporate Social Responsibility. The study employed the ordinary least square regression as the method to test the stated relationship. Data was collected from secondary sources about various companies, and the statistical test conducted to evaluate the relationship between the two variables. The study found out that CSR indeed offers a positive impact on the productivity level of employees. Companies which engage in CSR tend to have more productive employees. This article is helpful because CSR affects employee productivity, another variable that can be used as a measure of success to a business organization.
Choongo, P. (2017). A longitudinal study of the impact of corporate social responsibility on firm performance in SMEs in Zambia. Sustainability , 9 (8), 1300.
Summary
This article focuses on Small and Medium Enterprises (SME) in Zambia. A study was conducted to find out how Corporate Social Responsibility affects the performance of firms. The study extensively discussed the engagement of CSR by SME’s. Much of the discussion defined SMEs and gave the unique features for identifying them, the CSR activities, especially the most common CSR practices that these SMEs engage in. Financial performance is yet another idea that the article discusses SMEs and involvement in CSR. The method used in data collection was a survey which was focused on SMEs which did business in the Zambian mining industry. The survey was done to seek information on their respective financial performances, their rate of customer retention, employee productivity, and government support, among others. The study found out reasonable grounds that pointed at the direct relationship between CSR and success of SME. The suggestions are that CSR generally contributes to the success of SMEs.
References
Aramburu, I. A., & Pescador, I. G. (2019). The effects of corporate social responsibility on customer loyalty: The mediating effect of reputation in cooperative banks versus commercial banks in the Basque country. Journal of Business Ethics , 154 (3), 701-719.
Asemah, E. S., Okpanachi, R. A., & Edegoh, L. O. (2013). Business advantages of corporate social responsibility practice: A critical review. New Media and Mass Communication , 18 (3), 45-52.
Choongo, P. (2017). A longitudinal study of the impact of corporate social responsibility on firm performance in SMEs in Zambia. Sustainability , 9 (8), 1300.
Siddiq, S., & Javed, S. (2014). Impact of CSR on organizational performance. European Journal of Business and Management , 6 (27), 40-45.
Sun, L., & Yu, T. R. (2015). The impact of corporate social responsibility on employee performance and cost. Review of Accounting and Finance , 14 (3), 262-284
Yusof, J. M., Manan, H. A., Karim, N. A., & Kassim, N. A. M. (2014). Customer's Loyalty effects of CSR Initiatives. Procedia-Social and Behavioral Sciences. Malaysia .
