Discussion 1
This first case briefly describes an instance of miscommunication in marketing. The marketer uses a word, which though used correctly, is interpreted differently by the customer. Consequently, the customer feels disrespected and undervalued ; and becomes negatively receptive to persuasions from the seller. If the seller could not have attempted to clarify his/her intentions, chances are, the customer could have walked away never to set foot there again. This decision would lead to unmet expectations in business as the seller wo uld be unwilling to sell (Finne & Grönroos, 2017). The business would also receive a devaluing reputation from dissatisfied customers, which would have a detrimental impact on its mission. When miscommunication occurs, both parties must take time to diagnose the situation. U nderstanding the causes of miscommunication makes it easier to circumvent the situation by coming up with a plan to correct the mistake. In this case, the seller noted their error and explained their viewpoint to alleviate the situation. In the future, marketers should try to be direct and straightforward by using words familiar to their audience.
Discussion 4
This case conveys the effects of miscommunication in romantic relationships. Partners use harsh words towards each other in escalated arguments . More often, these words are only said irrationally and out of anger, with their effects not intentionally meant. However, the recipients of the terms would not know it and would take the words personally. They would, in turn, formulate sadistic means to hurt those who hurt them. This miscommunication will result in so much pain in a relationship developing unhealthy relationships (Kelly & Miller-Ott, 2018). In the most extreme cases, it might jeopardize the relationship. As displayed by the couple, it is imperative to think through acrimonious situations before commenting. Miscommunication will only be avoided when everyone has an equal opportunity to voice their concerns and in the right state of mind. Whenever one notices they have offended their partners, they must clarify their intentions to attenuate the effects of their offensive words.
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References
Finne, Å., & Grönroos, C. (2017). Communication-in-use: customer-integrated marketing communication. European Journal of Marketing, 51(3), 445-463.
Kelly, L., & Miller-Ott, A. E. (2018). Perceived miscommunication in friends’ and romantic partners’ texted conversations. Southern Communication Journal, 83(4), 267-280.
