“The hero is dead, long live the hero! Yet BowieÕs hero is no longer a subject, but an object: a thing, an image, a splendid fetish, a commodity soaked with desire resurrected from beyond the squalor of its demise,” is my quote for this paper. It is of interest as it was scripted for the directory for Hito Steyerl's lone exhibition at the Henie Onstad Art Center based in Norway. It depicts a time when violence was coming to an end. The Red Army had inclined into radical sectarianism. Gratuitous ferocity, succinct slogans, macho posing, and an excruciating cult of temperament dominate vast areas. The story shows 1977 as the year most heroes crumbled down and have no contrary to any lost credibility beyond rehabilitation. It was in the same year that The Stranglers, a punk band delivered a critical review of the then situation stating that heroism was over with the death of Shakespeare, Lenin, and Trotsky.
My interpretation of this quote epitomizes an end of an era. It shows the rise of a neoliberal revolution after all individuals considered heroes had died. The quote highlights the rise of a new generation of artists that takes over from the past artists. Bowie sings a song to commemorate and appreciate the past heroes. Heroes in society are considered legends who paved the way for civilization. Recognizing great heroes when they are alive creates a cohesiveness culture among society members. Bowie's song reminds individuals of the importance of heroes who craft history passed across generations. Heroes who did positive deeds encourage the living to emulate their example. The quote by Bowie motivates modern-day artists to do their best whenever the need arises.
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