In modern-day society, if one is thinking about being a business owner, the chances are high that they will consider using social media platforms to get the message out there about the enterprise. The social media platforms utilized as a marketing strategy include Instagram, Facebook, Twitter, LinkedIn, and Pinterest, among many others. Social media provides various benefits to enterprise owners since it lets them influence out to target customers and capture more potential consumers (Ismail, 2017). The following are the reasons why social media is essential in the success of any business.
No matter how small or large a business entity can be, social media platforms remain one of the best ways to run various business operations. Not only is it a marketing strategy, but it also acts as a distribution and sales platform. From creating awareness to selling products directly to consumers, social media remains relevant as a sure way of connecting willing buyers to willing sellers. The platform helps boost sales due to the high number of users who use various sites daily.
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Additionally, social media acts as a cost-cutting strategy in terms of lowering the advertisement expenses. It helps a business owner promote their product and services at no cost by only pictures and messages about their operations. The message put out there on social media sites reaches all types of people regardless of age or demographic pattern. It helps in meeting consumer expectations and boost their confidence in trusting the product or service provided. Subsequently, social media encourages feedback. It gives the entrepreneur the power to learn a lot about their consumers' interests by collecting feedback messages.
References
Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty. Asia Pacific Journal of Marketing and Logistics, 29(1), 129-144. https://doi.org/10.1108/apjml-10-2015-0154
