Well’s Fargo currently ranks as the largest publicly traded bank in the United States. The bank has developed its brand in three business segments which are community banking that involves the provision of different products and services such as credit cards, loans for small businesses and students, auto loans, trust and insurance services, mortgages, checking and savings accounts, home equity services and much more. The other segment is wholesale banking where it provides financial services to numerous businesses across the world. It also engages in the wealth, brokerage and retirement segment which includes wealth management, retirement and retail brokerage.
The current CEO at Wells Fargo is C. Allen Parker; David J. Kowach is the current president, John Alexander the head of integrated brokerage and Kathy Barney its finance senior leader. Lori Belza is the Md for Client experience and growth, Catherine A. Brown the head of HR, David Dawkins the director of diverse client segment and Ron Dock as the chief IT officer. Gina House is the head of marketing, Ian MacEachern the head of investment products and Brand Meyer as the senior managing director.
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The issues facing the banking industry are mainly generation and include cybercrime with data breaches for these financial institutions reaching its peak in 2018. Regulatory compliance due to the ever changing regulatory environment is also another issue. There are challenges in customer and employee retention due to the many players in the industry who are more aggressive than ever.
The United States banking industry which Wells Fargo belongs to, could never look better than it does at the moment. It is full of promise for the different players and offers the best time for transformation. The industry’s economic fundamentals are strong with a significantly favorable regulatory climate. The advancement in technology also means that the industry has the opportunity to adopt as much of these technologies as possible and use them to their advantage.