Persuasive communication focuses on influencing the beliefs of an individual, attitudes, and intentions. The main objective of persuasive communication is to ensure that other people have an understanding of the main aspect that is being communicated. An example of persuasive communication in a personal context entails a post on social media that intends to communicate the need for sidewalks in the neighborhood. The social media posts intended to persuade people on the need for sidewalks, which is a significant aspect that helps to promote the safety of children as they go to school. The audience for the given communication entails all the social media users, parents, and all people who are interested in the safety of children. To capitalize on effective communication using the social media post, it is important to focus on using appropriate language that can be understood by social media users. The use of proper language is significant as it helps to persuade people on a subject matter, which is a significant aspect that promotes effectiveness (Crano, Alvaro, & Siegel, 2019). Another significant aspect of consideration entails the provision of social proof to enable social media users to get persuaded and motivated. It is necessary to consider the audience and the nature of the information that is passed to the individuals.
In persuasive communication, it is necessary to focus on the aspect of professional contexts to analyze and examine key aspects of consideration. An example of persuasive communication in a professional context involves writing an email to the boss proposing a new safety procedure. For the boss to make a consideration of the proposal, it is necessary to focus on ensuring that the communication is persuasive enough to motivate and change the beliefs and perceptions of the boss. In a professional context of persuasive communication, it is necessary to focus on engaging in effective reasoning and focus on ethos, logos, and pathos, which are significant aspects that help to increase the level of persuasion (Crano, Alvaro, & Siegel, 2019). The expectations and considerations, in this case, should focus on seeking to deliver the intended message using the most appropriate language. Firstly, the fact that the given example involves the use of email is an indication that it meets the required expectations for persuasive communication in a professional context. Secondly, it is necessary to focus on the use of appropriate language considering the audience who in this case is the boss. Addressing all the significant aspects concerning the subject is significant to ensure that the boss makes proper considerations of the new safety procedure.
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In the academic context, persuasive communication plays a significant role in promoting effectiveness in the delivery of intended information. An example of persuasive communication in the academic context may involve a persuasive essay that seeks to communicate the need for free spay programs in the community. In the academic context, the most significant aspect of consideration entails the provision of facts and figures that relate to the subject of communication. Although the use of appropriate language is important, focusing on relevant facts is necessary to persuade the audience on the key aspects being addressed. The academic persuasive standards differ with professional and personal persuasive communication based on different significant factors. The main difference that can be noted entails the use of pathos, ethos, and logos (Crano, Alvaro, & Siegel, 2019). In the academic context, the use of pathos and ethos is not important considering that the communication focuses on delivering facts, without necessarily focusing on the presentation of emotions or eliciting feelings. The use of pathos, ethos, and logos is important in professional and personal contexts considering the need to capitalize on effective communication and delivery of the intended message.
Reference
Crano, W. D., Alvaro, E. M., & Siegel, J. T. (2019). Creating persuasive substance-use prevention communications: in the EQUIP model. Prevention of substance use (pp. 303-318). Springer, Cham.
