Emergency and widespread use of different social media sites in the recent past has impacted significantly on different working environments across the world, bringing both consumers and suppliers together by building trust between the two parties (Hajli, 2014). Hajli further states that social media and the latest technologies have not just had positive impacts on businesses but their emergency and widespread use have also had some negative impacts on the general productivity of businesses. The impact of social media, as stated by Hajli, is universal across different countries and my work place is not an exception.
According to Brown & Duguid, (2017), social media has created bridges and bonds among people and businesses across the world and eliminated the limiting nature of distance. Through social media platforms such as Twitter, Istagram, Facebook, LinkedIn, Google and Yahoo among other platforms, business management and operation at my work place has become easier efficient and effective. For instance, there is no need of creating physical posters to advertise goods and services offered at my work-place. All I need to do is simply advertise my brands to millions of internet users all over the world and if I have to sell anything, I still accomplish it through online transactions. Technology is therefore essential for bringing people together and this is the main way in which I use it.
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Apart from online business advertisements and transactions, we can also use these social media sites to drive more face-to-face interaction and reduce the distance of socialization in the following ways as suggested by Stafford, (2016).
To stay in touch with what our friends are doing
To fill up the spare time
To stay up-to-date with news and current events
To share opinions
To find funny and interesting content
To share videos and photos with others
General networking with other people
To share details of our daily life and experiences
References
Brown, J. S., & Duguid, P. (2017). The Social Life of Information: Updated, with a New Preface . Harvard Business Review Press.
Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal of Market Research , 56 (3), 387-404.
Stafford, J. G. (2016). An Exploration of Digital Media in the Arts (Doctoral dissertation, State University of New York).
