Fritz, J. (2019, March 28). Why Charities Should Treat Volunteers like Donors. The Balancesmall Business . Retrieved from https://www.thebalancesmb.com/why-fundraisers-should-never-take-a-volunteer-for-granted-2501855 on 5/04/2020.
Summary : The article contends that charities should view volunteering as more than just helping out. The author implies the essence of charities to encourage the existing donors and how to retain them. Most people who offer voluntary services are hardly recognized. The article outlines the importance of volunteers to charitable organizations, as most of them pay back to charity organizations through volunteering.
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Interesting Quote: Joanne Fritz points out an essential aspect “Most volunteers donate time to supporting charitable programs, but many engage more deeply. Others help with fund rising while others donate their professional services.”
Assessment: The source is useful for my report, which focuses on attracting more volunteers. It will support the project by providing the relevance of reminding volunteers of their roles in giving back to charity organizations via their donations.
Burger, E., & VolubnteerHub. (2018, November 8). Converting Volunteers to Donors: Missed Opportunity for Most Nonprofits. Guidestar. Retrieved from https://trust.guidestar.org/converting- volunteers-to-donors-missed-opportunity-for-most-nonprofits on 5/04/2020.
Summary: The article outlines the essence of nonprofit organizations to provide good reasons for volunteers to become financial donors for their organizations. The author describes several methods that can get used, such as treating volunteers with respect, listening to their opinions, and providing them with feedback on how the donations impact the organization positively.
Interesting Quote: Eric Burger points out that “Nonprofits need to develop and promote compelling reasons for volunteers and donors to cross those lines and become cross-categorical supporters.”
Assessment : This source is will be useful in the project as it gives an insight on how to attract and retain volunteers for my charitable organization.
Whillans, A.V. (2016). A Brief Introduction to the Science of Fundraising. New York: Council for Advancement and Support of Education. Retrieved from https://www.hbs.edu/faculty/Publication%20Files/WhitePaper_ac7c4ea5-a635-4338 8d1e4aa736fbe263_b9a54c18-be5e-4cd8-b166-7442361fb64b.pdf on 5/04/2020
Summary: The author implies the significance of an organization to inform donors about the impact they made through charitable services. The article contends that donors become more engaged when they get feedback on the effect of their donations. This step can get done by emailing them the projects that the contributions have done as a way to show appreciation. Interesting Quote: Whillans posits that “one of the best ways to engage donors is to show them that their actions matter.”
Assessment: The source will be relevant to the project because it outlines importance of appreciating donors.
Agozzino, A., & Fleck, K.R. (2016). Examining Nonprofit Strategy for Fundraising on a Social Media Platform: A Content Analysis of Top 10 U.S. Nonprofit Power Brands Fundraising Efforts on Facebook. Public Relations, 10, 1, 1-33.
Summary: The author notes the significance of using social media such as Facebook for fundraising. The article contends the current use of media by nonprofit organizations as a communication tool and not a fundraising tool. Donors do not receive fundraising posts on Facebook as seriously as they receive posts on other topics. Most of the posts do not reach a vast audience.
Interesting Quote: Katherine points out that “nonprofit brand leaders have yet to embrace the social platform as a viable fundraising tool.’’
Assessment: This authoritative article will be helpful to the project because it serves as an eye-opener as regards the use of social media for fundraising.
References
Agozzino, A., & Fleck, K.R. (2016). Examining Nonprofit Strategy for Fundraising on a Social Media Platform: A Content Analysis of Top 10 U.S. Nonprofit Power Brands Fundraising Efforts on Facebook. Public Relations, 10, 1 ,1-33.
Burger, E., & VolubnteerHub. (2018, November 8). Converting Volunteers to Donors: Missed Opportunity for Most Nonprofits. Guidestar. Retrieved from https://trust.guidestar.org/converting- volunteers-to-donors-missed-opportunity-for-most-nonprofits on 5/04/2020.
Fritz, J. (2019, March 28). Why Charities Should Treat Volunteers like Donors. The Balancesmall Business. Retrieved from https://www.thebalancesmb.com/why-fundraisers-should-never-take-a-volunteer-for- granted-2501855 on 5/04/2020.
Whillans, A.V. (2016). A Brief Introduction to the Science of Fundraising. New York: Council for Advancement and Support of Education. Retrieved from https://www.hbs.edu/faculty/Publication%20Files/WhitePaper_ac7c4ea5-a635-4338-8d1e-4aa736fbe263_b9a54c18-be5e-4cd8-b166-7442361fb64b.pdf on 5/04/2020
