The WWF’s “Save Trees Save Wildlife” advert aims to inform its target audience about the importance of saving the environment. The main message of the advertisement is to inform the intended readers who are the target audience about the importance of conserving wildlife, trees and hence saving the whole world's environment. The advertisement aims to appeal to the target audience on the importance of taking a personal initiative to conserve these important resources of the world (WWF.Com, 2016) . On the same note, the creators of the advertisement used images of the animals and birds as an example to help their audience. Better still, the leaders at the foundation also gave examples of the important factors to consider in their quest to help save the wildlife and the trees. For example, in the advert, the leaders at the foundation and the creators of the advert used pictures of rainforest, coral reefs, vegetation, and different wildlife such as orangutan to give an example of the activities they should engage in to help finish the course.
The target audience for the advertisement is all the people of the world. The advertisement is an appeal to both young and older people to take part in the drive to save trees and wildlife so that they can make the world a better place not only for humans but also for the animals. According to the advertisement, saving the wildlife and trees also makes it possible for the people to save the environment and their lives as well. Based on the pictures used in the advert, the information on the advertisement, it is possible for a person to interpret that there is an important need for people to protect trees and wildlife because some of them are becoming extinct due to human activities that endanger or destroy them (Save Nature. Org, 2016).
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As stated above, the advert does not have a specific target audience. However, it aims to appeal to everybody in the world. Looking at the pictures used in the advert, it is clear that the information is not only meant for old people but it is also aimed at the young ones such as children (WWF.Com, 2016). The reason why the advertisement targets people of all ages is that even children need to learn about the importance of saving the tree, wildlife, and the entire environment. The drive to conserve the world in which people live in and its wildlife is an initiative that should be a responsibility for both young and old. The advert used people of every age as its target audience because there is a need to inform every person inhabiting the earth on the importance of saving wildlife and trees.
The creators of the advert also believed that involving children in the movement to save the trees and the wildlife will help to ensure that the future generations understand and take part in the conservation methods for the wildlife and trees and other endangered species living on the earth (WWF.Com, 2016). This aims to ensure that the ability to protect the world does not die with one generation but instead should be a continuous activity. Apart from drawing the attentions of its audience to the need of saving, protecting, or conserving trees and wildlife, the advertisement also aims at influencing its audience to think and behave in a manner that enables them to meet its aims. The information presented in the advertisement seeks to ensure that people develop a positive attitude towards environmental conservation, a factor that will help them address the needs to conserve or save trees and wildlife. Similarly, thinking this way will also make it possible for people to come up with movements, groups, and organizations, which will work towards the agenda (Save Nature. Org, 2016) .
Consequently, the main aim of the advert is to inform people around the world of the importance of not only protecting wildlife but also to safeguard the habitats of the wildlife (WWF.Com, 2016). For example, they show pictures of aquatic life, rainforests, endangered species, and the need to conserve water as well. Furthermore, the advertisement aims at informing the people on issues such as climate and energy conservation and its importance on human lives. Some of the details of the advertisement that are noticeable include clear pictures of forests and oceans that show people the reasons why they need to save the oceans. On the other hand, the advertisement has used other pictures that show endangered species, the need to conserve food, and other animals. Similarly, the advert uses a picture of a young boy who seems happy to be involved in the conservation process (WWF.Com, 2016). Moreover, the advert uses the pictures of other things such as the coral reefs and energy types and sources.
The main aim of the pictures is to help people understand the areas that need immediate attentions during conservation activities. Similarly, the pictures also help the target audience to understand the wildlife that are endangered species and need their special attention. On the other hand, the use of different pictures serves to communicate the fact that every part of the earth and its wildlife needs protection for them to survive. On the other hand, it makes it clear to the target audience that human activities have pose threats to the environment and wildlife. Hence, the photos in the advert aim at communicating the current issue in environmental and wildlife conservations that must be considered to meet the need of the drive.
References
Save Nature. Org. (2016). Saving nature if habitat-forming. Retrieved from http://www.savenature.org/
Save Nature. Org. (2016). Eco-kids. Retrieved from http://www.savenature.org/
WWF.Com. (2016). WWF in brief. Retrieved from http://wwf.panda.org/wwf_quick_facts.cfm
WWF.Com. (2016). WWF annual review 2016. From http://wwf.panda.org/wwf_quick_facts.cfm
