27 Sep 2022

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Using Social Media to Identify Personality Traits

Format: APA

Academic level: Ph.D.

Paper type: Research Paper

Words: 1205

Pages: 4

Downloads: 0

When using social media for purposes of evaluating personality, one of the key aspects to note is that persons using social media tend to show multiple personalities, which may differ depending on their what is expected within the real-world environment. The use of the big five personality traits would be considered as being of great value towards understanding some of the differentiated variations of personalities among persons using social media. The five key traits that are considered in evaluation of personality through the use of social media are openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism (Lay & Ferwerda, 2018). That serves as one of the ways through which to bring out what would be considered as a structured understanding of differentiated personality traits that revolve around the true recognition of an individual’s ability to build on his or her social connection.

The different personalities can be seen clearly through social media depending on the engagements that one may have within the different social media platforms including Facebook and Twitter. Using these engagements, it becomes much easier towards creating what would be considered as a structured understanding towards defining one’s personality. Additionally, this also plays a critical role towards highlighting some of the key aspects that would seek to define the generalized perception that people are likely to project with regard to their perceptions. Adali & Golbeck (2012) argue that the use of social media allows for persons to how their true identities, which, in turn, means that they would show their true personalities. Social media users tend to focus more on trying to use these platforms as part of highlighting the general positions with regard to their differentiated personalities.

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The main aspect to note is that people using social media tend to focus much of their attention towards ensuring that their personalities are viewed as being perfect regardless of the fact that this may not be the case in reality. That can be seen from the fact that some people often focus more on faking qualities, which would help build on their engagement while ignoring the fact that these personalities do not represent their true persons. Social media creates a front through which people are able to make good use of technology to make changes to their differentiated personalities (Park et al., 2015). That serves as one of the ways through which bring out the different personalities through the extensive use of social media as one of the ways through which to bring out what other people may expect of them.

The decision to use social media as a key tool through which to help in examining one’s personality is driven by the extensive use of data mining techniques aimed at ensuring that indeed data from different social media platforms is used to determine one’s personality. With the growing capacity of the internet, one of the key aspects to note is that it has become much easier for people to use the internet as a tool allowing them to express themselves (Hughes, Rowe, Batey, & Lee, 2012). That means that people tend to find themselves in a position where their use of social media allows them to show a personality that tends to differ with the personality that they would show or expose in reality. Consequently, this serves as one of the key aspects of consideration in building the expected levels of understanding on what it means to use social media as a key tool through which to examine personality.

Kim & Kim (2018) argue that the use of social media can be seen as a key tool for having to examine one’s personality, as it serves as a key avenue through which to build on self-presentation. However, the continued use of social media seeks to introduce predictive models of psychological characteristics and several ways how we can accurately infer personality. From this perspective, it becomes much easier to examine one’s behavioral trends through social media as one of the ways through which to predict one’s personality. That builds on the generalized understanding that people may use social media depending on what they consider as being their personal perceptions. The ultimate result of this is that it builds on a structured avenue through which to define key personality predictors, which can be gathered from some of the key factors that relate to the way an individual engages through social media.

Back et al. (2010) point out that the use of social media allows for persons to achieve what would be considered as a front through which to achieve personality recognition, which is important towards determining one’s overall personality. The use of social media allow persons to always focus on representing themselves in a manner that would be considered as being appropriate for their audience (Golbeck, Robles, & Turner, 2011). That means that it becomes much easier for the persons to concentrate much of their efforts towards advancing their understanding of their personalities by trying to change the way in which they are able to represent themselves. In examining of the differentiated personality traits, it becomes harder to determine the exact personalities for the social media users, as it is not easy to determine the exact aspects or factors that prompt him or her to represent him or herself in a specific manner.

Social media creates a differentiated level of understanding on what to expect with regard to the extensive analysis of personalities, as it creates significant challenges in ensuring that persons are able to act in a manner that is representative of themselves (Farnadi et al., 2016). That serves as a challenge, as it has become extremely difficult for persons to always focus on building the generalized understanding of what to expect of themselves and their respective personalities. The ultimate result is that this serves towards changing the way people appreciate the fact that social media only creates a fake version of an individual’s personality. That means that the personality that is brought out through social media may not be a true representation of an individual’s personal behavior.

Golbeck, Robles, Edmondson, & Turner (2011) oppose the view that social media acts as a form of self-idealization arguing that most of the social media platforms actually seek to portray actual personalities among the individual users. Social media users tend to find themselves in a situation where their use of social media serves as one of the ways through which to build on what they expect of themselves rather than having to portray who they are from a personal perspective (Ferwerda & Tkalcic, 2018). Consequently, this means that the representation of an individual’s personality through social media seeks to build on his or her actual personality. The extensive use of social media allows individual users to show their true personalities, as these platforms provide them with an avenue for having to express themselves without any major restrictions, which, in turn, means that people tend to use these platforms in a manner that they consider as fit for their personalities.

References

Adali, S., & Golbeck, J. (2012, August). Predicting personality with social behavior. In Advances in Social Networks Analysis and Mining (ASONAM), 2012 IEEE/ACM International Conference on (pp. 302-309). IEEE.

Back, M. D., Stopfer, J. M., Vazire, S., Gaddis, S., Schmukle, S. C., Egloff, B., & Gosling, S. D. (2010). Facebook profiles reflect actual personality, not self-idealization. Psychological science, 21(3), 372-374.

Farnadi, G., Sitaraman, G., Sushmita, S., Celli, F., Kosinski, M., Stillwell, D., ... & De Cock, M. (2016). Computational personality recognition in social media. User modeling and user-adapted interaction, 26(2-3), 109-142.

Ferwerda, B., & Tkalcic, M. (2018). Predicting Users' Personality from Instagram Pictures: Using Visual and/or Content Features?. In The 26th Conference on User Modeling, Adaptation and Personalization, Singapore (2018).

Golbeck, J., Robles, C., & Turner, K. (2011, May). Predicting personality with social media. In CHI'11 extended abstracts on human factors in computing systems (pp. 253-262). ACM.

Golbeck, J., Robles, C., Edmondson, M., & Turner, K. (2011, October). Predicting personality from twitter. In Privacy, Security, Risk and Trust (PASSAT) and 2011 IEEE Third Inernational Conference on Social Computing (SocialCom), 2011 IEEE Third International Conference on (pp. 149-156). IEEE.

Hughes, D. J., Rowe, M., Batey, M., & Lee, A. (2012). A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage. Computers in Human Behavior, 28(2), 561-569.

Kim, Y., & Kim, J. H. (2018). Using computer vision techniques on Instagram to link users’ personalities and genders to the features of their photos: An exploratory study. Information Processing & Management, 54(6), 1101-1114.

Lay, A., & Ferwerda, B. (2018). Predicting Users’ Personality Based on Their ‘Liked’Images on Instagram. In The 23rd International on Intelligent User Interfaces.

Park, G., Schwartz, H. A., Eichstaedt, J. C., Kern, M. L., Kosinski, M., Stillwell, D. J., ... & Seligman, M. E. (2015). Automatic personality assessment through social media language. Journal of personality and social psychology, 108(6), 934.

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StudyBounty. (2023, September 16). Using Social Media to Identify Personality Traits.
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