Rhetorical Situation of the visual
The image adopted for this discussion represents a packaged ‘sushi’ wrapped in plastics that is aimed to communicate to people on the issue of littering and polluting the ocean. As such, the image retrieved from the Surfrider Foundation (2019) presents a powerful message that is replicated alongside the image that states: “What goes into the ocean, goes into you”. In addition to communicating to all individuals who have the tendency to pollute the marine environment, the context of the visual as exemplified by OWL Purdue (2013) involves the protection of the marine environment unless we want to eat sushi that consists of the marine plastics consumed by fish and ocean mammals.
Visual elements
According to OWL Purdue (2013), visual elements persuade the audience to act and think differently. In this case, the presentation of the sushi wrapped in waste plastic bags tends to invoke different emotions and actions among the people. This visual element invokes a feeling that the people of becoming sick or concerned regarding their pollution-related activities to the ocean. Additionally, the font type, font color, and font size of the message that accompanies the image not only alarms the people but also invokes them to rethink their decisions of polluting the oceans. Whereas there are many ways of passing a message to the people regarding their actions to the marine environment, such as showing the death toll of fish and ocean mammals as well as images of the dilapidated aquatic environment, this advertisement remains effective due to the emotion it invokes among the people.
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Best model
White and Billings (2017) elaborated on the argument raised by Toulmin that any claim made should be grounded and supported with scientific data. Therefore, Toulmin’s model could best be supported by the visual adopted in this discussion.
Summarily, argument postulated in the visual is a timely reminder for human beings to revisit their uses of plastic bags unless they want to consume contaminated sushi as depicted in the image.
References
OWL Purdue. (2013, January). Purdue OWL: Visual Rhetoric . Retrieved from https://www.youtube.com/watch?v=-vJvivIzkDg&feature=youtu.be
Surfrider Foundation. (2019). ‘ What goes in the Ocean goes in you’ . Retrieved from https://www.surfrider.org/currents/psa/rap-sushi
White, F. D., & Billings, S. J. (2017). Well-crafted argument: A guide and reader , 6 th edition. Boston, MA: Cengage Learning.
