The graphic design incorporated in cleaning products for household consumption shares commonalities in colour scheme, package design, calligraphy, and visualization. All the above images depict products eye-catching to cleansing endeavours at home and commercially. The use of blue as a background colour and water or water droplets symbolize the cleaning nature of liquids and chemicals incorporated in the products themselves, vivid to the human eye and human mind interpretation. Furthermore, the graphic design in all products includes the name stamped largely at the foreground to highlight the brand of cleaning product which every consumer will associate with. Most of the products in design, aside from graphics, incorporate plastic containers crafted in unique profiles that become a unique identifying aspect.
The differences of the cleaning products in the above images can be pinpointed to the colour theory applied in each product within the graphic design, the font, and the design layout, dictated by the principle of design, including balance, symmetry, and harmony. Most designs use asymmetrical balance in graphic design. In contrast, others use radial balance, and others use symmetry to showcase the brand name, the use, the ingredients, and a catchphrase. The differences in the cleaning products all boil down to the specific brand, but most follow a similar design and colour palette and maybe the profile of the containers.
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Personally, the product with the most appealing design in terms of graphics is the Harpic toilet cleaning product by virtue of the use of radial and asymmetrical balance where the use of the arrow symbols and directional lettering gives the products and its container a sense of movement and direction. The background is blue and white custom to cleaning products depicting bubbles, water, and chemicals essential for cleaning provides contrast to the Harpic brand name, whose directionality is complemented by the shape of the container. Finally, the colour scheme entails using primary colours, blue and red, to create a platform for the text in the graphic design and the use of different coloured text for different variants of the Harpic toilet product.
On the other hand, the Clorox bleach product design is the least appealing to me due to the use of primary colours in the background and the foreground. The use of a plain white and basic container further adds to the lack of aesthetics evident in the design of the cleaning product. The calligraphy is excellent, and the text's colour perfectly contrasts the background, but the plain nature of colour makes the design basic. Improving the design entails following the general rule of thumb in the graphic design of cleaning products. Use of water bubbles, liquid splash, and blue chemicals should be used on the design background instead of just plain blue behind the Clorox brand name. Moreover, the container should use a different colour aside from white that adds to the design's colour theory, such as using yellow colour tones or blue like the Harpic container with a contrasting lid colour. The existing font, symmetrical balance, and scheme design are alright and should be maintained.
