An infomercial is a film or movie done in an objective manner meant to promote a product by giving more information. The primary purpose of the infomercial is to educate the consumer or the customer on the uses of the product. The infomercial I will be using is the, ‘My Pillow: Get the best pillow' (https://www.youtube.com/watch?v=VkCBr8bkxjI). This paper will highlight how the infomercial on my pillow uses the three aspects of rhetoric as well as if the film delivers its intended purpose to the consumers of the product.
The infomercials history dates back to 1940 even though in early 1980 is when they become popular (Suggett, 2017). The infomercial for Vitamix blender was among the first to air. After the one hour TV ad that happened in the San Diego area, the format took off, and since that day the rise of the modern infomercial began. The infomercials usually last fifteen to thirty minutes on TV and are referred to as to direct response. Short form commercials are those that run for around two minutes and are relatively cheaper. Long form commercials usually run for a more extended period and are more expensive an amount that can even be thousands of dollars.
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When examining the aspect of logos in this infomercial on ‘My pillows,' There are various facts that the advertisement uses that persuade the consumer to consider purchasing the pillows. The ad shows different types of pillows that vary in size and goes ahead to explain how the pillows are to be used by different individuals. The consumers of the pillow are people with diverse body sizes hence the ad explains explicitly the how the different sizes are used so that a short man does not buy a large pillow and get uncomfortable while sleeping. The ad also explains why they have a large pillow that is used explicitly by large men with broad shoulders. The pillow helps them sleep well on their side to reduce the pressure on the neck. The ad warns the consumers against using the large pillow for sleeping on the back.
The infomercial also draws the ethos aspect to the consumers of the product. The ad informs the consumers that the pillows are very comfortable and soothing as well as their durability is long lasting. The individual doing the infomercial even makes the viewers understand that the pillow will not deflate and it will remain the same for the next ten years as it is now. The infomercial appeals to all ages and genders since sleep is for everyone regardless of their age and gender. Rest is a sensitive issue; hence sleeping while comfortable is one thing all the consumers desire to have. The ad assures the customers that sleeping on their pillows will make them have comfortable nights and they will enjoy using their products.
Lastly, the infomercial draws about the aspect of pathos to the consumers of the product in that it wants to capture the emotions of the customer. The emotional appeal from this advertisement is contributing to the success of this infomercial. Given the audience for this ad is for all the people, and the products that the company needs to sell is used in sleeping, the tone used in the advert asks the consumers to always consider using their pillows adding that comfort and durability are guaranteed.
In conclusion, the essay wanted to show how the infomercial about my pillow employs the three aspects of the rhetoric by giving out facts also known as logos, the credibility appeal or ethos as well as pathos which is the emotional aspect. When using the element of rhetoric, the facts tend to work best in luring the consumers to buy your products. The infomercials are essential aspects of doing adverts in America in this current business world since they offer the three rhetoric elements.
References
My pillow, (2012) Get the best my pillow. https://www.youtube.com/watch?v=VkCBr8bkxjI
Suggett. Paul, (2017) What exactly is an informercial? https://www.thebalancecareers.com/what-exactly-is-an-informercial-38542
