Steve Jobs’ and Mahatma Gandhi’s letters are similar yet very different. Both letters are addressing a certain party in a bid to give explanations on why some things are what they are. Steve Job is giving an explanation on why iTunes does not implement interoperability on its platform for online music while Mahatma Gandhi is talking to Adolf Hitler on personal terms on why he thinks violence is not the solution to making people governable. Both letters are persuasive in that they are giving reasons on why the parties being addressed should bear with or desist from the situations being discussed. They are also focused on the interest of the people in finding a solution that will be favorable to them. Both letters are similar in that they use a positive tone to capture the attention of the audience as they give their explanations. They have also used examples in their letters to build a relationship with the audience that the letters are addressed to. The examples too are also ways of relating their ideas to their audience and the relevance of their action.
Mahatma Gandhi’s letter is more effective than that of Steve Jobs. It has employed all the rhetoric strategies of ethos, pathos and logos quite well as it delivers the message to the person it is addressed to. Gandhi has used pathos to demonstrate how the actions of Adolf Hitler have left many suffering since he has no remorse for torture which he has inflicted on people. Ethos has been demonstrated well as Gandhi persuades Hitler to use non-violent means in his quest for leadership. This shows that Gandhi is a believer of the system and peace which he is using to demonstrate their effectiveness in leadership and hopes to change the mind of Hitler. The use of positive tone in the letter also shows effectiveness when it comes to persuasion.
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