Children are among the socially vulnerable groups increasingly affected by the disruption in normal life cycles. Domestic violence is a form of disruption that if not addressed has the potential of affecting social normalcy in a child’s life. Children exposed to domestic violence are always categorized as victims of abuse that can take different forms including emotional or physical. Violence impacts the normal growth in children as they grow and develop in unstable environments. As they become of age, some children are open to dealing with psychological issues that can affect their mental or physical health in the long-term. Victims of domestic violence risk growing into a life of hopelessness or violence depending on how they were impacted by their early life environment.
Research shows that protecting children whose parents undergo domestic violence remains one of the challenges as they are exposed to various trauma episodes during and after experiencing the difference between their parents. The rationale for choosing the topic of domestic violence is based on the fact that there has been a reported increase in cases of mental health illnesses and disorders that trace back to childhood exposure to violence. Cases of substance abuse, PSTD, and mood disorders that are considered precursors to violence and social disorderly have all been related to childhood upbringing. Addressing domestic violence as a topic of focus offers a platform to conversantly address the rising cases of neglect, abuse, and mental cases among children whose upbringing is under traumatic environments.
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The target population for the campaign on domestic violence awareness campaign includes young women and men aged between 18 to 40 years who are looking to get into intimate relationships, violent partners, intimate partners, and healthcare providers. The targeted population remains wide enough to cover both perpetrators and victims of intimate violence such as sexual assault, child abuse, physical violence, and verbal abuse. Raising awareness of domestic violence has several benefits. Key among the benefits is the fact that domestic violence campaigns help in empowering the victims into knowing their rights and speak out against such vile acts by the perpetrators. The awareness campaigns can as well be used as platforms of finding counsel as victims can approach others for help in case of abuse. The campaigns apart from offering a solution to the ongoing problem acts as a deterrence approach as perpetrators of domestic violence are as well made aware of the consequences of their action that includes going to serve term when charged and found guilty. The artifact proves to be an effective campaign tool in helping sensitize the population against domestic violence as a way of protecting children from future health conditions.
The Stop Domestic Violence artifact is a simple yet powerful poster. The poster has direct messages that include identifying the problem as violence. The Stop Violence wording contextualizes the message in its representation as it warns the perpetrators to stop the violence against children. Further, it elaborates on the consequences of continued engagement in the vice with the possibility of serving a jail term, especially when found guilty of abusing children. Finally, the poster offers a helpline for the victims of abuse, a platform where they can reach to have their problems addressed. The artifact makes a significant contribution to awareness creation making it possible for both victims and perpetrators to heed the message either to be deterred or to take the approach and free themselves from the enslaving impacts of domestic violence.
The artifact should be displayed in public spaces such as social halls, public notice boards, social media platforms such as Twitter, YouTube, and communicated through mass media platforms such as the Television, and newspapers.
