Effective business writing is an important aspect for any organization and it acts as a roadmap to steer towards achieving its objectives. However, it is worth noting that effective business writing is a lot different from normal writing, it is not about good writing. This, therefore, means that effective business writing does not necessarily require too much creativity and personality. Examples of business writing including but not limited to a press release, letters, resume, articles, emails, blog post to mention a few (Zhonggen, & Guifang, 2016). Even though all these types of business writing share many similarities, each one of them has different guidelines and expectations. It should be noted that establishing a world and a mood the targeted audience, effective business writing on the other hand also communicate the company’s points in the most professional and concise way possible. Below are seven simple steps to follow while writing business.
Limit word usage
To have effective business writing articles, the writer must avoid being wordiness. The points should be articulated and precise to emphasize the needed message. Additionally, short articles are appealing to readers, thereby attracting a good number of the targeted audience.
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Keep it short
There is a general misconception of keeping a writing short and reduction of the number of words being used. Keeping business writing short and simple is one way of achieving effective business writing ( Sicat, 2015) . In other words, for a business writing to be effective, it should have short sentences short paragraphs and to make everything straightforward with no or little grammatical complex.
Don’t digress
Sometimes when writing it is, writers often find it easier to incorporate superfluous information
they might find interesting which sometime might not necessarily focus on the central point they are intending to convey. Sometimes, this is acceptable in other types of writings more so in creative writing, but must be avoided when it comes to effective business writing.
Assume nobody knows anything
Sometimes it might be so tempting especially when handling a well-known topic or subject for a writer to assume the targeted audience have advance relevant information about the subject being discussed. This notion coupled with the idea that effective business writing should be short and simple, it is possible to omit some important and significant information that should be conveyed ( (Zhonggen, & Guifang, 2016) . However, this is a wrong way of keeping effective business writing short, because if the targeted audience does not have omitted information, it is possible to commit a mistake.
Know your audience
Knowing your audience is a business rule that equally applies to effective business writing. Before starting to write a business writing, it is advisable to first understand your targeted audience: what motivates them, what are they interested in, and what they would like to know that they do not currently know ( Sicat, 2015) . This way, the writer will be in a position to articulate his or her information in a precise, short, and simple manner.
Mention supplemental materials
This one is most critical when sending email because when there is an attachment, the sender would like to make sure that the receiver knows that the attachment is there. In this kind of scenario, words such as, “find the attached” are always used in order to make sure that the attachment does not go unnoticed.
Mind your manners
While writing effective business writing, the writer must at all the time remain professional, meaning the writer should not incorporate obscure colloquialisms or inappropriate langue. The usage of undue familiarity should also be avoided at all the time ( Kassem, 2017) . Additionally, writers of effective business writing should also avoid being dogmatic or confrontational with their audience.
References
Kassem, M. A. M. (2017). Developing Business Writing Skills and Reducing Writing Anxiety of EFL Learners through Wikis. English Language Teaching , 10 (3), 151-163.
Sicat, A. S. (2015). Enhancing college students’ proficiency in business writing via technology. International Journal of Education and Research , 3 (1), 159-178.
Zhonggen, Y., & Guifang, W. (2016). Academic Achievements and Satisfaction of the Clicker-Aided Flipped Business English Writing Class. Journal of educational technology & society , 19 (2).
