The relationship between color and memory retrieval has been a subject of interest among scholars of psychology and educators. On the article “Effects of Color on Memory Encoding and Retrieval in the Classroom,” Jennifer, Crystal, and Jon G. Thompson Jr (2010) they tested the prevailing theory that color abets retrieval of information. They also sought to confirm the specificity encoding principle that states: the color hint that are present during the encoding of a message in memory plays an active role during the retrieval of the same message when need be. The psychological test involving 80 mean and 124 women within 19-30 years yielded results that were in tandem with the existing findings. Jenifer et al. (2010) confirmed that the relationship between color, their meanings and the attention given to them during encoding of information is linked to the ease of retrieval of the information.
Jennifer et al. (2010) supported the specificity encoding theory through their findings. They analyzed the existing publications that have established the link between memory retrieval and color. The prevailing foundation of the specificity encoding principle state that the internal encoding and ease of retrieval of information depends on the colors in which the original message was presented in. This implies, is was supported by previous research, that the performance of learners in recognition tasks improves when the color at test is similar to the color at learning. Jennifer et al. (2010) findings echo of the results of other studies that established that color and form are stored and retrieved separately, but the encoding of both is dependent on the attention that the subject was given during encoding.
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However, their findings on the relationship between color and memory did not factor in the difference in cognitive ability between different people, nor did it explain the different color cognition and interpretation between male and female. However, it is insightful in determining how psychologists and educators can manipulate colors to improve the learning process.
Reference
Martinez, J. V., Oberle, C. D., & Thompson Jr, J. G. (2010). Effects of color on memory encoding and retrieval in the classroom. American Journal of PsychologicalResearch , 6 (1), 24-31.
