Firing of employees, 2009
The responsible employees were fired after proper investigations were done
Good communications were done to the proper internal and external audiences.
Collaborations done with consumer watchdog organization
An apology made through a video uploaded on YouTube
Employee’s lawsuit,2011
Consistent and regular updates across social media
Recruitment, attraction and nurturing of online users who have high endearments.
Proper management of company’s reputation.
Setting of Public relations practitioner’s actions principles, 2012.
Truth telling and actions proof
Customer’s attention
Future management
Crisis communications strategies meeting
Proper integration of social media
Monitoring of social media dialogues
Transparent communication of the customer efforts in addressing critical situations.
Future management crisis meeting
Culling user generated contents from social networking sites and proper information distribution to its users.
Good planning of future online crisis management plans.
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