There is a positive correlation between the increased use of media and the number of adolescents exposed to drug abuse. Some media advertisements display legal drugs such as cigarettes and tobacco which have addictive capabilities to both adolescents and adults who view such images. Companies invest heavily on advertisement programs which are shown through televisions and other media platforms with an objective of raising the sales volume of their products. The advertisement approaches use various images such as celebrities, rock music, and attractive young models especially in the advertisement of cigarettes. The advertisements presented in the media are attractive and they draw many of the youths to imitate and exercise such practices without acknowledging the adverse effects associated with the consumption of such substances. The objective advertisements in social media are to ensure that they remain attractive for many people to develop an interest in the product. As a result, there are several adverts that depict people smoking and taking beer influencing adolescents by viewing such activities as normative practices in society. The presentation of celebrities in media advertisement especially those promoting smoking attract youths to consuming such products.
Entertainment media also increases the exposure of children and adults to different drug substances that are likely to cause addiction and drug abuse. For example, smoking zones and people taking beer are common in various movies which act as a source of entertainment for the majority of people in a society. Hollywood movie is commonly recognized for its ability to offer entertainment to the majority of adolescents in society and its setting acts as guidance for people in the community. In most cases, the movie depicts smoking and drinking alcohol as a source of comfort for the troubled characters in the movie. The smoking status of the actors in a movie is also influential and their appearance on the screen determines whether the viewers will smoke or not. In situations where the actors show smoking and alcohol use as better ways for handling problems, they encourage youths to use such substances resulting in increased use of the substance among adolescents. However, in circumstances where the appearance on the screen characters experienced adverse effects as a result of increased use of such substances, it becomes challenging for people to develop a negative attitude towards the use of drug substances.
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Development of new technologies such as the creation of social networks has increased the ability of adolescents to share information across different countries. It creates an opportunity for business and individuals to market different types of goods and services including drugs creating a chance for increased drug exposure. For example, some of the websites sell tobacco and beer drinks to people across which increases the chances for exposing the product to youths and children since few of the sellers have age verification procedures to scrutinize the age of the customers. Majority of adolescents do not have procedures for identifying the adverse effects associated with the use of particular substances and they tend to use all products at their exposure. Prescription drugs can also be done online which increases the opportunity for most patients failing to adhere to the prescribed guidelines for taking the drugs. The exposure of the majority of online videos to youths regarding the use of drug substances determines the extent to which people in the society use drug substances.
