How to Avoid Getting Partner Fueled by Greed

The author’s main point is that KFC and its partner are fueled by greed, with neither company willing to accept the negative costs of their actions. According to the author, KFC is acting greedily by teaming up with the biggest breast cancer advocacy group at the grassroots level to promote its unhealthy chicken products (McWhorter, 2013). The partnership is a move by KFC to boost its public image in light of the negative criticisms for continually marketing and selling unhealthy foodstuffs. On the other hand, the breast advocacy group is acting greedily by accepting donations from KFC. The not-for-profit entity requires donor funds, and its move to accept fifty cents for every chicken bucket sold by KFC is a contradiction of its key objective, which is to lead the fight against breast cancer. In this sense, the author conveys the irony of the breast cancer advocacy group's move to partner with KFC. 

The use of specific facts in supporting his points makes the author effective in his writing. For instance, he has presented evidence in asserting the unhealthy nature of KFC's food offerings. He cites information from the National Cancer Institute's website, which indicates that high consumption of fried meat increments the risk of developing different cancers, including breast and pancreatic cancers (McWhorter, 2013). The author also points out that research presented by the American Institute for Cancer Research shows that nearly sixty-to-seventy percent of all cancers are preventable through lifestyle adjustments. The presentation of such facts adds to the credibility of his point. Moreover, the author's use of rhetorical questions makes his writing effective. For instance, he asks the reader how often they think that the message provided by KFC and its partner offers information about the essence of a healthy diet in preventing cancer. Such a rhetorical question enables him to bring the main point home. 

Reference 

McWhorter, K. T. (2013).  In concert: An integrated approach to reading and writing . Boston: Pearson.