Media can be used to deliver a message using different ways. The method chosen establishes how convincing the message will be to the audience. The case of Michael from Alaska, three types of media has been used in delivering his message about warning people to stop smoking. The poster is least effective in delivering the message. The image of Michael used in the poster appear healthy; it is not convincing enough that he is struggling with chronic obstructive pulmonary disease.
The YouTube video is the most effective. It clearly shows Michael has a problem with COPD. As he talks, one can see that Michael is struggling, which could be explained by his breathing problem. In addition, Michael’s eyes are teary, an indicating he has a health condition he is struggling with. The lighting when the video was being made concentrated on Michael with the background being blurred. Making him the focus is a way of getting the attention of the audience so that they can focus on the message Michael is delivering. The sitting posture does not change, and it creates an uncomfortable condition, showing Michael is talking about a sensitive issue. The voice of Michael is not cheerful, and his words show regrets of smoking and showing fear of dying.
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The written media is more effective than the poster and less effective than the video. Reading through the bibliography shows how Michael regrets ever smoking due to the health problems it has brought to him. The message is convincing enough for smokers to quit considering the problems it has brought to Michael, for example, fear of dying and not seeing his grandchildren grow up. Through the three media channels are used to deliver the same message, the efficiency in which it is done differs with the method used.
