Effective communication is a process of conveying information or thoughts from one person to another or a group of people through writing, speaking, or body language. According to Casady (1994), written communication skills involve communication that employs writing as a means of delivering information from sender to receiver or vice versa. For the communication to be effective, the information should reach the receiver without changing the meaning. The primary goals of effective communication are to ensure creation of ordinary perception, change of behaviors and acquiring of knowledge. Casady in the article "Written communication skills of international business persons" effective communication is essential in business and therefore every businessperson should learn the skills that will enable them to communicate effectively and efficiently. Written means of communication involve use of emails, intranet, contracts, and agreements, in-house Newsletters among others.
Casady argues that written communication skills are useful when it comes to career success. If one is good in business writing, there is high chance of creating a good impression that can attract opportunities for getting promotions, jobs, and even bonuses. To achieve effective written communication one should organize the thoughts and identify the primary purpose of the communication as well as the receiver. It is also critical in written communication to get straight to the message to avoid losing the audience. Casady claims that it is wise to check and recheck the written information to remove the mistakes that can compromise the delivery of information. The sender should ensure that the receiver of the information gets the information in a manner that is easy to decode and understand the information.
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Effective communication helps a person to understand another person or situation. It also helps in solving the differences and build trust and respect. In the workplace, effective communication is also essential in creating strong connection with other people, therefore, enabling efficient operation, and success in business. One can conclude that effective communication is vital and every person should learn to communicate effectively with other people enabling the business or other activities to thrive.
Reference
Casady, M. (1994). Written communication skills of international business persons. The Bulletin of the Association for Business Communication, 57(4) , 36-40.
