In the highly competitive business environment, businesses are doing anything possible to improve their public image and to appeal to prospective customers. A widely used tactic is companies teaming up with humanitarian organizations to support their humanitarian agendas in exchange for publicity. In some cases however, these partnerships end up contradicting the very mission that these humanitarian organizations stand for. Like in the current case study, it was illogical for the biggest breast cancer advocacy group to promote KFC’s unhealthy foods as unhealthy diet is one of the major contributors of cancer development. It is therefore correct to state that greed is the greatest undoing for the Cure group and therefore the greatest obstacle in its fight against breast cancer.
By agreeing to partner with KFC, the Cure group shows that it is not genuine in its fight against breast cancer. Research has shown that a healthy diet goes a long way in reducing the chances of contracting cancer. The opposite is also true since unhealthy foods have been shown to contribute greatly to lifestyle diseases such as cancer. The KFC foods cannot be said to be healthy because they contain a lot of fat which is harmful to the body as indicated by this statement ‘an increased risk of developing colorectal, pancreatic and breast cancer is associated with high intakes of well done, fried or barbecued meat’ ( McWhorter, 2019) . By knowingly agreeing to partner with KFC yet the organization knows very well the role of diet in cancer development, it shows that the Cure Group is knowingly going against its mission of fighting breast cancer in the society.
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Additionally, by agreeing to receive monetary donations for every purchase of a KFC bucket, the Cure group shows that its fight against breast cancer is not genuine. The main catch of the partnership between the Cure Group and KFC is to drive sales while both organizations benefit financially which goes against the organization’s description of not-for profit organization. Such a partnership makes one to doubt whether the organization is genuine in its mission of fighting breast cancer in the society or it has become a commercial organization.
In summary, the partnership between the Cure Group and KFC portrays the former in bad light. While it should be educating the public and encouraging them to adopt healthy habits as a way of fighting breast cancer, it is actively promoting unhealthy eating by promoting the KFC’s products. The fact that the partnership entails monetary donations every time KFC sells a bucket of chicken, it shows that the Cure organization is more into the business of making money than fighting cancer.
Reference
McWhorter, K. T. (2019). In Concert: An Integrated Approach to Reading and Writing. Boston: Pearson Education, Inc
