8 Dec 2022

114

How to Use Social Media Marketing to Grow Your Business

Format: APA

Academic level: College

Paper type: Coursework

Words: 334

Pages: 1

Downloads: 0

Social media is a term for mobile applications and websites which concentrate on interaction, content distribution, collaboration and communication. Social media can be defined as a means of communication between people through which they generate, exchange or share thoughts and information in online networks and communities (Sheza, 2019). Many individuals, especially the current generation, use social media to intermingle and stay in touch with family and friends. Some people use social media to communicate with different communities. Despite some people being against the use of social media as they claim that it is involved with negative deeds, it plays a big role in social interactions. 

Social media platforms like Facebook and Instagram give one a chance to keep up with their partners regardless of the distance. Despite the two platforms being used by some people for dating purposes, they are used by some people to communicate with their old friends. Facebook, for example, can update you on the people who are getting married or those with children. The two platforms can be used by individuals to record their life experiences by posting pictures, be it being in high school or colleges, which their friends can see (Okazaki et al., 2017). Parents or guardians, by use of these platforms, can remain in contact with their youngsters in colleges or those traveling out of the country. Also, partners in long-distance relationships remain associated with one another, making them feel part of one another's lives. 

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Social media platforms like LinkedIn are used as a good tool to build a professional network. By using this platform, one can easily connect with other professionals and share information amongst them that can be used to improve their career. Many professional groups make use of social media to discuss the issues affecting their professions. Nowadays, many Human Resources Managers prefer recruiting new employees through online platforms instead of conducting a physical interview (Sheza, 2019). The Human Resource Manager only needs to see a person's LinkedIn profile. Therefore, this is a clear indication that social media plays an important role in social interactions. 

References  

Okazaki, S., Andreu, L., & Campo, S. (2017). Knowledge sharing among tourists via social media: A comparison between Facebook and TripAdvisor. International Journal of Tourism Research, 19(1), 107-119. 

Sheza, F. (2019). The Effect of Social Media in Social Interaction: The deep research of social media impact S. Journal of Science, 1(1), 1-10. 

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StudyBounty. (2023, September 16). How to Use Social Media Marketing to Grow Your Business.
https://studybounty.com/how-to-use-social-media-marketing-to-grow-your-business-coursework

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