People love dogs and will be attracted to them under normal circumstances. Therefore, innovation for competitive advantage should focus on eliminating contingencies and inordinate circumstances. Three key issues stand out for the implementation of innovation to mitigate contingencies hence create competitive advantage. The first is the impending canine epidemic that has the potential for wiping out the entire brood. To mitigate disease, extreme hygiene is necessary. These hygiene measures include training the dogs not to eat anything except food served by members of staff. This feeding moratorium includes not eating anything when away from the kennels. The second type of innovation revolves around the propensity for some dogs to bite. Even when a dog does not bite, the apprehension that it might bite can be debilitating. On the other hand, using extreme measures to avoid bites such as muzzles or limiting leashes may amount to abuse. The innovative solution to this issue involves a combination of training and innovative leashes that are kind to the dogs yet protect third parties.
Concerning cost leadership, an effective leadership approach is strategic planning and solving problems before they escalate. Even mundane activities attract high costs when done at the last minute or as emergencies. Further, delayed solutions can incur extra costs. Strategic planning enables anticipation of costs, expenses, and events, which saves time and money. About differentiation, as outlined above, using innovation to ward off any adversities will create a competitive advantage. Gods are cute enough to attract attention to themselves as long as the team eliminates adversities and mitigates contingencies. Finally, on focus strategy, it would be effective to go after the market niche are not yet dog fans. This group either has not been interested in dogs or has concerns about dogs. Showing them how interesting dogs can be and alleviating their fears respectively, can win them over and make them ardent dog lovers.
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