The success of social influence is significantly dependent on the conformity of members of the group. Social influence involves the practice of individuals in a particular social environment. The strength of a social group generally influences their behaviors, for example, environmental conservation groups (Cherry, 2020). Using knowledge from the class readings, I may organize a community awareness campaign considering the current coronavirus pandemic. The focus of this group will be to educate the public on various preventative measures against coronavirus, including social distancing, disinfecting surrounding areas, and regular handwashing. Coronavirus currently spreads through contact with infected surfaces as well as the air. Therefore, a coronavirus awareness campaign would be very appropriate, considering the high rates of spread experienced.
The coronavirus awareness initiative is critical and may appeal to many in the community from information on various media. Therefore, the initiative is less ambiguous due to the coronavirus's mass knowledge from social media, television, and other forms of media used by the government and institutions to educate the public. The group will conduct adequate research on coronavirus and how it spreads to ensure the accuracy of the awareness campaign. A positive response is anticipated from the community because the coronavirus pandemic is a crisis that may influence many to join the initiative. One of the major challenges that the initiative may experience is misinformation from social media and other media that may dissuade individuals from adopting the practices promoted by the initiative.
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The conformity of the target groups will be significantly influenced by the coronavirus awareness campaign's informational influences. The campaign team should focus on minimizing ambiguity created by misinformation. The campaign team may apply the methods of injunctive and descriptive norms to enhance behavior influence in the community. Through knowledge of descriptive norms, the campaign will influence targeted groups by encouraging positive social activities related to coronavirus prevention. Similarly, the knowledge of injunctive norms will help create a positive influence on the target group regarding acceptable coronavirus prevention practices. In conclusion, the coronavirus awareness campaign will implement strategic social influence tactics to ensure the success of the objectives stipulated.
Reference
Cherry, K. (2020, March 26). Why Do We Try so Hard to Be Like Other People and Conform? Retrieved July 29, 2020, from https://www.verywellmind.com/what-is-conformity-2795889
