Step 1: Methods
One to one interviews; Interviews with designer and graphic writers together with their counterpart would help to find out the cause of tension between them in order to know what is causing loss of key employees.
Questionnaires; Use of questionnaires would point out why employees are being worked on overtime and why they are not being compensated. Besides, it would also help to find out a possible measure to help curb the problem
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Step 2A: Surveys
Employees
Do you know why you are working on overtime?
Are you aware of contractual agreements on compensation for working on overtime?
What do you think can be done to overcome the problem of working overtime?
Clients
What do you think can be done to improve advertising work being done?
Are there other ways of dealing with complaints? If yes suggest
With the aim of improving the profits, how can reviews be used to benefit the company?
Step 2B: Letter
James Havard
CEO
Roanoke branch
Dear Mr James
Following the nature of problems at your branch, I have been assigned to investigate problems that have arisen. I would be exploring into the nature of the problems, its impacts in order to figure out the possible recommendation of dealing with them.
I would like to meet the graphic designers and writers and the account managers for one on one interview. I would also like to preview the branch’s contractual agreements and meet with employees. Therefore make necessary preparations of informing the relevant parties.
I would like to thank you in advance for your assistance
Sincerely
Sign
James White.
Vice president
Phoenix Advertising
Problems:
The agency is losing employees.
There is a progressive drop in profits.
Some clients have complaints whereas others have not renewed their contract.
Employees have been working on overtime without compensation.
Facts and causes:
A major problem has been a drop in profits. The drop is caused by
Low quality of advertising work being done by the branch. Four clients have complained about the quality of advertisements.
Poor reviews being posted by clients on social media which has led to a reduction in of a number of customers
Low productivity due to employees working for longer hours without compensation
Impact and effects:
The branch is attempting to raise profits by taking in new clients without assessing the impact on existing projects. Intake of new clients can promote or hinder the current project.
The employees have to work extra hours and they cannot be compensated due to low revenues. However, this leads to a decrease in productivity and morale of workers.
Drop in profits has led to the posting of poor reviews on social media by clients.
Solutions
The creative teams and account managers to work together to improve the quality of advertising work
After improvement of the quality of work, encourage clients to take down poor reviews and show them good quality work so that they can post positive reviews.
Allocating some revenue to compensation of worker in order to boost their morale and thus productivity.
Illustration:
The pie chart shows the amount the solutions provided contributes to the increase in profits. The first quadrant represents improving the quality of work, the second quadrant represents the compensation of employees, the third quadrant represents positive reviews and the last represents fixed percentage which represents unaccounted factors.
