"Becky G featuring Maluma La Respuesta" is a 2019 artistic music video that was appealing the most because it is catchy and portrays an independent woman's story. Throughout the scenes, the viewers are treated to a comprehensive presentation of women that challenge gender roles in an artistic way. It begins with a woman wondering what she will wear and ends with the last scene of a woman fixing a car. The video relies on the song's concept, which involves a woman who does not need to be taken care of by a man and thrives in every environment wherever she goes. Although the woman is beautiful and wanted by a man, she can cut grass, paint the fence, fix a car, and dance her way to life. As such, the video connects with the viewers in telling the story in a relatable manner.
The video is interesting because it is superbly produced through good lighting, digital effects, visuals, and integrates fashion. The video has perfect lighting that maintains quality in different locations inside the house and outside without clashing light sources. The use of black and white colorization creates a mood that gives the notion of a modern and old-fashioned woman and challenges the stereotypes who do not believe in a modern woman's capabilities. Still, the visuals are exceptional and fanciful through the colorful bright dresses such as blue, white, and red.
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It also has moderate cuts that connect to the audience in a world where women are the center of attention. The camera work is exceptional and encapsulates the idea of man and woman exchanging roles. In so doing, they create visuals and a personal experience for viewers to grasp the concept's central theme. Although it is a three-minute video, its simplicity and artistic nature are captivating and leave an impression.
References
Becky G, Maluma - La Respuesta (Official Video). (2019). [Video File] https://www.youtube.com/watch?v=sWK6eBYGZBM
