Introduction
The Latin American Youth Center (LAYC) is a non-profit organization that aims to help Latin American youths transition from adolescence to adulthood by ensuring they have support navigating the socioeconomic and cultural issues that face Latin American youth. The organization has many programs like promotor pathways, academic help, arts and recreation, job readiness, health and wellness, safe housing and Latino advocacy. Like most non-profits, LAYC relies greatly on donors. However, it is difficult for LAYC to meet some of its objectives because of the lack of adequate funding. The one-on-one approach is effective but it limits the number of youth who can be served by the program. Advocacy has also suffered since the organization does not seem to have a large platform adequate to influence local leaders to push for changes that benefit Latin American youth. While the old model used by the organization has been successful, there is a need to update it so that it can be more efficient in the digital age. One way is by improving the existing social media program to improve delivery. The business proposal focuses on highlighting the different ways social media can be used to achieve the objectives of the different programs as well as increasing funding and advocacy.
Motivation for the changes
The Latin America Youth Centre is a non-profit organization that provides a safe haven for teenagers who are in need of housing, food, shelter, clothing, and education. The use of social media for this organization can reap more benefits. Non-profit organization pledge to offer quality services for the vulnerable in society, thus, they need all the help they can get, especially through the social media platform.
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Social media offers a platform that drives awareness about the vision, mission, and achievements of the organization. Through proper marketing of the Latin America Youth Centre organization through the social media platforms creates awareness about their services such as offering education, housing, preparing young adults for the business markets, creating healthy living goals and offer a safe place for teenagers, away from different forms of violence and the risk of peer pressure.
In addition, social media offers ground to market their services and share the organization history and journey to attain their goals and objectives. Since 2011, the Latin America Youth Centre boost of transforming the lives of millions of people. Most of their support goes to low-income individuals, supporting them and their family. They cut across all age groups and it is not discriminative to race, ethnicity and cultural beliefs and origin. Therefore, social media gives the organization a platform to celebrate their milestones as well gain more ground as they seek to create better and most sustainable communities.
Different social media platforms offer a level ground to create awareness about certain societal concerns. For instance, Twitter, a social site is designed to allow people to send short messages sharing updates, events and rallying for action within areas that are deemed unapproachable. The Latin America Youth organization can use it as a platform to create open communication, advocating for quality education, health wellness, create a support group for the young and vulnerable Latin Americans.
Furthermore, social media lays a foundation to cultivate donor relationships. Social media is a marketing venture that the organization should use market their ideas to the donors, monitor the organization's satisfaction, and gauge the interest of donors and their participation in attending and fundraising. This equation gives an account for their contribution to the different aspects of the organization that have gained the interest of the donors. Alternatively, social media can be turned to be a fundraising hub through campaigns that will rally people towards the vision of the organization.
Project details
Requirements and implementation
The aim is to create an effective social media program that can be used to further the goals of the organization. The main requirements are a social media manager who is skilled in graphic design and animation. The social media manager will be in charge of improving content outreach to the masses. The next is a social media and internet marketing expenses. One of the main ways of increasing social media marketing outreach is by using sponsored advertisements on the main social media platforms. Sponsored content guarantees that the message reaches more people than simply relying on followers.
Implementation of the social media program involves first restructuring some of the programs into digital programs accessible to a wider group of people. While the promoter program can remain one-on-one, the content from other programs should be available online. An online-tutor program can be created to help in academics, web-based arts, recreation can be useful, and videos on job readiness as well as health and wellness can be posted on the website. This will allow more people to get access to information.
Similarly, advocacy can shift to social media as well. Getting issues to trend on Facebook, Instagram or Twitter can raise awareness more effectively than protests. However, protests and marches still have a place in the advocacy. The only difference is that mobilization should also be done on social media. Rallying millennials and youth towards highlighting the issues, affecting Latin American youth can help improve the standing of the organization and attract more donors.
As highlighted, the safe-housing and promotor pathway programs will still require one-on-one interaction. However, LAYC can post success stories and testimonials about these programs on the website. Videos will have the most impact because they portray a realistic view of how things work.
The final part is a co-creative social media campaign similar to the ALS #IceBucketChallenge. It can be dubbed the #LatinoChallenge where people will be required to do something Latino that will highlight stereotypes and problems Latinos face in the community. This can create social awareness of the organization to seek support from political leaders and get funding from people who believe that this is a social cause. The proposed social media plan is inexpensive and effective.
Challenges for implementation
Like any business proposal, there are some challenges that exist. The first is the digitization of some of the programs. Some like the academic program will require a special application where tutors can educate the youth. This will be a somewhat costly endeavor. However, this program can be implemented in the future.
Second, having a full-time social media manager will increase operational costs. However, the benefits from increased donors and greater advocacy will be worth the increase in costs, particularly if the program is successful.
The third challenge is the time it will take before the organization is fully able to upgrade the website and fully take advantage of the social media benefits. While this may take time, it does set the organization up to take advantage of any new social media trends to increase its influence in American civil rights.
Deliverables
If the social media proposal is approved, LAYC will enjoy some tangible benefits. The first is greater outreach because it is easier to engage with Latino youth on social media than through physical meetings. Physical programs have a personal limitation, which digital programs do not. As a result, the impact in America will improve.
Another key deliverable is increased advocacy through social media. Many organizations are using social media as a new platform for online advocacy. It is easier to mobilize people through social media than physically. LAYC can influence Latinos to boycott certain events and organizations as a way of protesting issues that affect Latino youth. It also works more effectively because it leverages co-created marketing. This gives the Latino youth an opportunity to play an active role in advocacy and helping others if it is done online or through social media.
The final deliverable will be the growth of the LAYC in terms of influence as well as donations. When LAYC has an active social media presence, political leaders are more likely to take the organization seriously, especially when it comes to policymaking. On the other hand, more social media awareness can lead to more donors who resonate with the message and the programs that LAYC is utilizing to help improve the socioeconomic condition of Latinos.
Timeframe
The period for the implementation of the social media plan is predicated on getting a social media manager. The expected amount of time is at least three months to have all aspects of the social media department running. On the other hand, the other programs that require more creativity that is content can be done in a year to improve the outreach of the LAYC.
Conclusion
The purpose of using social media is to facilitate and further the goals and objectives of the organization. Social media provides a platform of communication, marketing while gaining more volunteers and donor to support the organization to attain their set goals. The Latin American Youth Center with the use of social media marketing will require making a digital transition to cater to the needs of the individuals following their vision through the online platforms. This will include creating media content that will market and sell their ideas to the content audience. Social media will help update their approach to influence the new digital age, gaining more ground to influence and rally more people, the organization for donations and funding to help attain the ultimate goals of offering quality services for the vulnerable in society.
Social media is a fundamental platform for the organization to educate people on the Latino culture beliefs and ethical practices, refraining them from being known by stereotypical notions. This can be a platform to restore the dignity of the Latinos, who are stereotyped to criminal activities and malpractices there is no better way to sell an idea in the recent times other than through social media marketing.
Reflection
The Latin American Youth Centre (LAYC) is an organization that facilitates the Latin American young adults to make the meaningful transition to adulthood by having the right mindset and being equipped with adequate skills and knowledge to prosper. The organization has influenced millions of young minds to make a change of their future through adequate support, providing education, housing, wellness measure, and a recreation center to transform their lives to be better than their challenged backgrounds.
The reason I think the organization should employ the use of digital social media is due to is a noble course. The organization has offered a helping hand for about 4,155 individuals since its inception back in 2015. Without discrimination of race, ethnicity, language, and gender, it has helped teenagers most vulnerable to crime and violence, providing hope for a bright future. I feel like digitizing their social media platforms will create a following of the great and noble role The Latin American Youth Centre is and has played.
In addition, while the old means of communication may seem good, social media will offer one-on-one communication with the social media following, rallying more people for the course. I know social media will offer improved delivery of the service through constant communication to and from their donor, volunteers, clientele and the beneficiaries of the project.
In the digital age, there is no better form of marketing than using social media platforms. I know of social media platforms that promote ideas and campaigns through social media trends. Social media marketing influences donors, volunteers and partnerships to support the goals and objectives of the organization. I know that this can be achieved through sponsored advertising. Social media is a powerful marketing tool to sell out ideas that reach millions of people, by the touch of a button.
Social media tends to be a hub for great and innovative means that the organization can use to improve the organizational projects, ensuring they reach the most vulnerable in almost urgency. I feel like social media is a worthy course as it gives the millennials a means to express their concerns through rallies and protest, to promote the welfare of the organization. Legal protest and marches advocate for the right mindset while advocating for the equal right of the minority groups in America. The social media networking helps to boosts the rightful mentalities of being respectful as well as being mindful of other people, fostering mutual respect, equality and inclusiveness.
I feel like it is important for the Latin American, a minority group need to be heard. People need to understand their culture, language, and beliefs. There is no better way other than through social media advocacy to promote inclusion. Having online social media platforms helps the wider majority to understand the Latinos, without lining to stereotypical notions.
With the above-said reasons, I choose to advocate for the digitization of The Latin American Youth Center through social media platforms,
