The main article focuses on highlighting the changes in marketing approaches that concentrate on changes in technology. Changes have been experienced in modern consumer behavior. Consumers are changing consumption, especially in the hotel industry, increase the use of fast-moving foods. Food consumption has changed the consumption pattern, and they are branded as foodies. The meals offered in the market should reflect the changes of the millennial. Millennial has even had blogs and Instagram accounts where they post and search foods and other products. Foodies neither need to have a background education in cooking, tables, and other materials required in serving meals in the traditional hotel industry. In most cases, millennials understand mechanisms for understanding the taste and preferences for products, even in situations where they do not have prior knowledge. The values and preferences differ from those of the previous generation.
Technology has become the first approach to ensuring that there is technological development that has changed the consumption nature of products in the market. The hotel industry is one of the affected by technological progress. For instance, millennials search for products online, and they order online. Companies operating in the hotel industry should focus on creating products that serve the needs of the millennial and apply online advertising strategies to survive in the market. Since millennials are not the only people who cherish food, companies should be in a position to serve the interests of customers. Millennials are not the single people who love food. However, their purchasing approach and commitment to using online strategies differentiate millennials from customers of other ages. For instance, Millenials have an opportunity to share ideas and experience with a particular product. In effect, companies should track the needs of companies to increase the chance of succeeding in the market.
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