The first image I selected is an advertisement involving individuals who are having challenges with hearing (Judann, 2010). According to studies, hearing loss usually starts to decline around the age of 40. This particular ad depicts a middle-aged woman smiling maybe while communicating with someone. The ad realizes that certain individuals are not prepared to accept having a hearing problem. The best feature of the ad is that the hearing aid is invisible in the eyes of others hence only you know you are wearing it. It is, therefore, a good ad that takes into consideration the hearing problem associated with middle age.
The second image is for Depend underwear. Changes in health usually occur in middle adulthood. Specifically, women will begin to enter menopause where some might experience an increase or decline in their sexuality (Dacey, 2008). The best thing about this ad is that it takes care of both types of women. Additionally, the ad realizes that feeling good and looking good is what most women desire. The picture depicts an older celebrity which further communicates that even famous people use the depend underwear. Describing her, she looks confident, sexy and not ashamed of wearing the underwear. In general, the picture validates that at middle adulthood, the wearing of Depend underwear is not shameful and that it makes women still look and feel good.
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The third image selected is for dove pro-age. At middle age, people’s skin undergoes degeneration which results in a decline in beauty. This is due to exposure to various environmental factors such as the sun exposure, harsh weather, pollution and mainly because the biological generation of cells in the body declines (Dacey, 2008). However, the dove company have realized this and have developed an anti-aging product known as the pro-age. The advert itself communicates the intention of the product. It depicts a picture of a happy woman whose skin is beautifully moisturized, glowing and healthy. The tag on the picture state that “beauty has no age limit” which gives people the hope of maintaining their beauty during their middle age.
https://www.youtube.com/watch?v=-sbf12-koKM
The last advert I partake is a video that was made by Nike and posted on YouTube. This advert depicts an older man running while explaining how healthy he is as well as how good he feels. He explains how he just ran the marathon. When it comes to the end of the advert a tag “still doing it” appears. Naturally, individuals are concerned about their health at middle age and at an older age. This is mainly because a greater number of lifestyle diseases emerge during this period. Additionally, studies have shown that energy drop and weight gain are consistent with this age. In general, the ad tells the baby boomers as well as the younger generation that they don’t need to be the victims of energy drop and weight gain at their middle age (Gans, 2014). The running of this man for two miles each day is a clear indication that there is hope for a healthy life during middle and late adulthood.
Conclusion
It can be concluded that baby boomer women and men are in continual search for opportunities and greater meaning later in their life. For this reason, stirring prospects are created for businesses, institutions and non-profits thereby leading to development and advertisement of potential services and products.
References
Dacey, (2008). Human Development Across the Lifespan, 7th Edition. [Bookshelf Online]. Retrieved from https://bookshelf.vitalsource.com/#/books/1259215261/
Gans, A. (2014). 4 Tips for Marketing to Baby Boomers in the Digital Age. Retrieved from
https://contently.com/strategist/2014/07/16/4-tips-for-marketing-to-baby-boomers-in-the-digital-age/
Judann, P., (2010). The 15 Biggest Baby Boomer Brands. New York (adage.com) retrieved from http://adage.com/article/news/marketing-15-biggest-baby-boomer-brands/142310/
