The social media, more specifically Facebook, Instagram and Twitter have been overly used across the world in the last decade. The increase in the use of social media has been attributed to the growing number of the young generation around the world. Today 70% of the total world population is the youth below the age of 40 years. This population is known to have at least one of the social media accounts mentioned above. Despite the fact that social media has various shortcomings, the positive side of it outweighs the negatives thus I consider social media as helpful to society.
One of the benefits related to social media in information. Due to the presence of many users, the spread of information has been made easy (Gil de Zúñiga, Jung & Valenzuela, 2012). This has been made possible by the fact that most of the young people own an internet-enabled smartphone which enables them to access information from wherever they are. Many only businesses have overwhelmingly thrived in the recent past due to the advertisements posted on these platforms which are equally cheap, easy to use and available to many of the targeted consumers (De Vries, Gensler & Leeflang, 2012). For this reason, I consider social media among the major factors that have transformed the society positively.
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Additionally, in terms of education and entertainment, these platforms have also been played a commendable role (Rapp, et al, 2013). In this era, artists have been able to thrive for posting their art across the social media platforms whereby the get views and promotions which highly benefit their work. For instance. A platform like YouTube has been used by musicians and other artists to entertain their audiences from wherever they may be around the world. New rooms and broadcasting companies also use the platforms to post updates which are received by their consumers in real-time thus promoting the spread of news and entertainment material, making social media have a positive impact in the society.
References
De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of interactive marketing , 26 (2), 83-91.
Gil de Zúñiga, H., Jung, N., & Valenzuela, S. (2012). Social media use for news and individuals' social capital, civic engagement and political participation. Journal of Computer-Mediated Communication , 17 (3), 319-336.
Rapp, A., Beitelspacher, L. S., Grewal, D., & Hughes, D. E. (2013). Understanding social media effects across seller, retailer, and consumer interactions. Journal of the Academy of Marketing Science , 41 (5), 547-566.
