ABZ is a non-profit organization vested in providing educational support to students on time management, helping them keep on track course materials, and how to access information materials on healthy living. It allows the students to schedule their activities within campuses and update them on suitable weather conditions to perform specific community services and engagement in community development activities. Social media has played a critical role in building strong relations with the student is the most element in the organization's operations. ABZ uses social media as the primary channel to build a community of students interested in optimizing their time and personal development.
ABZ uses two social media platform to reach it clients – Instagram and Facebook. However, ABZ finds Facebook more effective as it can reach a higher number of students and has a higher rate of engagement when compared to Instagram. Both platforms help students develop good health habits by providing a daily food schedule that incorporates a healthy diet. This allows students to refrain from taking too much processed and junk food with low nutritional components. It also provides morning exercise routines that include physical exercise and cardio, depending on the weather pattern, depending on which type of activities are suitable for specific weather conditions. These types of engagement enhance the students' performance which improves their academic performance, including class attendance.
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Therefore, the social media platforms provide ABZ with communication to address educational issues ailing students in higher education. Through these platforms, ABZ creates an outreach facility for students and engages them remotely in addressing some of the students' educational challenges. Some of the educational issues addressed include access to health, personal development and time management, which ABZ is vested in addressing.
