Sports marketing communication today has grown in value, strategy, and sponsorship and many sports organizations are using it as a major source of revenue. The sports marketer specialist I interviewed for this assignment is Blake, a 34-year-old who has been in the sports business for 8years. He is the sports marketing specialist in the Baseball department. The focus of the interview was on the responsibilities of sports marketing specialist and the methodology they employ in their day-to-day activities.
In a normal day, Blake promotes specific sporting events and teams, engage in direct marketing, advertising and branding of products and services that are connected to the team and publicity. In Sports Company, there are effective and memorable activations on technology and social media. These activation strategies empower people to interact freely during a match. As a sports marketer specialist, Blake has to choose the appropriate methodology for marketing that will guarantee the generation of revenue and cut down costs. He and his team use online marketing and sometimes do personal selling which works best as there is interaction with the customers ( GoDucksdotcom, 2014) . Typically a marketing committee job is to reach a target audience and increase ticket sales and products. Under the sports marketing department, Blake works closely with other partners such as the account coordinator, event coordinator, marketing representatives and public relations assistant. During the interview, Blake mentioned that the sales personnel work approximately 53hours per week, spending 14.6 hours per week selling the tickets and other merchandise online ( Pierce, Petersen, & Lee, 2013) .
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Blake has worked for professional teams; local sports corporations, auditoriums, and sports associations which are within the field of sports marketing. He said he got much training from those involvements, besides, he has a degree in Marketing specialized in Sports management. The marketing degree offers foundation skills for one to enter in a first entry marketing position. “When I applied for this job, I did not get any training since I had three years’ experience for the same position, I started the job immediately.” He chuckled.
All of the marketing regardless of sports or out of sports will revolve around the price, product, place and the promotion of the commodity. However, for a football sports manager position, there is an added principle looked when hiring which is the public relations and an in-depth knowledge of sports. In sports business, it is vital that one interact with the customers thus get more understanding on the environment of the team and fans. For now, we are not hiring a manager, Blake explained, but if we are to, we would look for such qualifications and in addition, be creative.
References
Pierce, D., Petersen, J., & Lee, D. (2013). Time allocation of sales activities in professional sport organizations. The Journal of SPORT , 2 (1), 2. Retrieved from http://digitalcommons.kent.edu/cgi/viewcontent.cgi?article=1008&context=sport
GoDucksdotcom. (2014, May 2). Oregon all access - IMG sports marketing [Video file]. Retrieved from https://www.youtube.com/watch?v=e7MjXCVin6o
