Subway is a giant fast-food company based in the United States. The company is known for its sandwich and ranks second behind the MacDonald in the fast-food restaurant industry. Currently, Subway is experiencing a lot of challenges. The challenges include the inability to integrate technology in business operations as well as the high cost of products. Subway, however, have the potential to surpass its target marketing and sales in the industry because its brand loyalty and value are high. It is an example of a company that can highly benefit from the I/O Model of Above-Average Returns.
Subway's external environment has a lot of opportunities. The first is the inadequate integration of technology in business operations by different companies such as Taco Bell and MacDonald. Furthermore, there is a high cost of Sandwich and other products from its competitors. Lastly, customers need types of food that have less sugar and are not junky. Assessing the external environment can give the company a clue on the gap in the market. From the assessment, it means that the industry lacks quality but affordable products. It also implies that the sandwich industry lack products that position themselves as healthy for consumers. The third step is to develop a strategy to take advantage of the market. It will involve incorporating technology into the business. It will also include reducing the cost of the existing product. The cost leadership will work well in this case.
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Finally, it will include positioning the organization in the market as a company that caters to the lives of the citizens by giving them an alternative sandwich that is great for their health. The company will only need finical might to ensure that this strategy is a success. It will also need skilled workers and transitional change management strategy to implement the plan.
