The business venture would be the retailing of mountain bikes in the United States. Mountain bikes are the preferred bikes for most Americans due to their off-road capabilities, and there is a range of organized activities involving mountain bikes.
According to a study conducted in 2017, 47.5million Americans own a bike, and at least 20million units are sold every year, with mountain bikes being the most popular bike. Besides, a fourth of the respondents stated that their next purchase of a bicycle would be a mountain bike (Markets, 2020) . The United States is a stable democracy, a stable political environment, and business interruptions from political activities are low. The government has a deliberate policy of encouraging biking culture to maintain a healthy lifestyle and reduce traffic congestion.
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The transportation infrastructure is well developed in the United States with significant cities with special bike lanes and transit trains and major utility locations have designated spots for bike parking. Cities like Fort Collins, Davis, Calif, Portland, among others, have made significant strides in putting up bike infrastructure and have achieved a platinum rating from the Bicycle Friendly American Program. These cities have integrated technology with the infrastructure to ensure the safety of bikers on the roads. The timing of traffic lights is factoring in riders. America is a technologically advanced country that ensures the production of quality products that meet users' expectations. However, most of the mountain bikes in use in America are currently imported from countries such as Taiwan and China.
All data projections for mountain bikes' market growth and expansion share a positive outlook. There are organized activities and competitions involving mountain bikes all over the country and with the market valuation of the bikes at $6bn and is projected to grow at a compounded annual growth (CAGR) of 5.5per cent by 2025 buoyed by a rising biking trend, favorable government policies as well as initiative by employers promoting leisure tracking, mountain cycling events, and off-road racing activities (Markets, 2020) . The Covid-19 pandemic has resulted in a drastic change in people's lifestyles, resulting in increased and sustained demand for bikes in the next couple of years. America has a large pool of skilled and semi-skilled personnel whose bikes assembly and maintenance skills are available for tapping by the business. As such, there should be no workforce availability challenges expected.
References
Markets, R. (2020). North America Bicycle Market to 2025: Increasing Number of Cycling
Events and Favorable Government and Employer Initiatives . GlobeNewswire News Room. Retrieved 23 November 2020, from https://www.globenewswire.com/news-release/2020/09/14/2092791/0/en/North-America-Bicycle-Market-to-2025-Increasing-Number-of-Cycling-Events-and-Favorable-Government-and-Employer-Initiatives.html .
