Branding is essential as it enables a company to create a lasting impression with which its clientele will use to identify it from competitors. Moreover, this marketing technique allows consumers to anticipate the outcome of what they will get from the company. It is a broad area that covers the creation of the logo and the stationery as the primary initial steps of a startup and later advertising, promotional merchandise, customer service, and reputation ( Alden, Steenkamp & Batra, 2018) . Thus, a good brand will not only increase the value of the business but will also generate more clients, create trust within the marketplace, as well as improving the satisfaction and pride of the employees.
Company logo
The selection of the brand name for the company was based on the simplicity of the name which will enable clients to easily remember as well as communicate the business of the company without using a lot of words. Therefore, in the branding of DataPro Limited, the name is meant to sell the company to new clients who are seeking professional data management services ( Alden, Steenkamp & Batra, 2018) . While developing the logo, simplicity was the first consideration as like the business name the logo is intended to summarize the company business using an image that is clear and might not cause any cultural, political, or professional misunderstanding.
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Company Letterhead
The stationery has also be made transparently with care taken to communicate all the relevant information such as the address of the company including the web address where clients can visit and obtain more information about the company products. Care was taken to ensure that as much as the stationery is compelling, but it should also emphasize on the professionalism of the company ( Alden, Steenkamp & Batra, 2018) . Therefore, clients should expect high-quality products done with experts. This is meant to be communicated by the visuals even before the client interacts with the staff.
References
Alden, D. L., Steenkamp, J. B. E. M., & Batra, R. (2018). Cultural Branding. Managing Brands in 4D: Understanding Perceptual, Emotional, Social, and Cultural Branding, 27, 218.
