Social media by definition is the online technology and activities that are vital in information sharing, discussion, and building a relationship between people across the world. Among the common social media platforms are Facebooks, Twitter, and Instagram. The use of social media has grown significantly since its introduction. In the year 2005, the adult social media use stood at 5%. In the year 2015, the percentage had hit 69%. The internet through the social media platform is increasingly connecting people for a different purpose in the world. The increased use of the mobile network, as well as hot sports wireless, makes it easy for people to connect to others. As a result, social media is becoming a platform where managing emergency issues is critical. The information shared through social media platform has a potential of reaching out to many people. It is this trait that makes the use of social media effective in the emergency department. As a result of a considerable population connected through social media, it becomes easy to pass an emergency message to the population. As a leader, managing an emergency program through social media platform is tricky and challenging, but achievable through proper planning and strategy.
As a leader, it is critical to understand the importance of a social media platform during an emergency before coming up and managing an emergency program through the use of social media. Social media permits instant information transmission during an emergency to the public. Further, it reaches multiple people at once. Other than these, social media increase public awareness about the crisis and enhance an instant response as instruction orders. Lastly, it supports rumor management and correction of different misinformation during the emergency management. The control of social media account from the leadership perspective with regards to emergency program takes into the following account.
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The first step is to come up with objectives for the program. An example of objectives, in this case, can be to increase Facebook, or twitter likes to a specific page by 20% within one month. As a leader, a person needs to focus on attracting more people to like the page. The more people gained the high the chances that the information may reach multiple of people. After coming up with an objective, the leader needs to identify the target population. There are different questions in this case; the first is who the target people are. The target people are defined based on the age groups, organization, location, behaviors or the boundaries. The second question, in this case, is what the target population look for? In this case, leaders must come up with strategies that help in identifying the target group’s interest. Also, the leader needs to determine the influencers and those who can attract more people to like the pages. The next approach is to come up with an internal approach to managing the entire affair. First, the leader must identify the social media platform that is best for the emergency program. Facebook and Twitter are the most famous and can be used to pass the information to many people. Other internal approaches include the staffs, policies, trainers, risk managers, interoperability protocol and rules of the entire program. The next step is to establish a presence. This includes opening social media accounts, listening to the audience, downloading tools, sharing videos, sharing audios, content distribution, responding to emergency questions and issues. The last step is a strategy to evaluate the entire plan. The strategy to prioritize in this case should be able to identify whether the objective is to achieve, encompass the size of the population covered, and means of measuring the success.
